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Library Strategic Planning Committee- Packet 11082023CITY OF MUSKEGO LIBRARY BOARD STRATEGIC PLANNING COMMITTEE AGENDA 11 /08/2023 5:00 PM Library Conference Room, S73 W16663 Janesville Road Please click the link below to join the webinar: https://us02web.zoom.us/j/8341 0990290 Webinar ID: 834 1099 0290 Phone: 312-626-6799 �l \ MUSKEGO PUBLIC LIBRARY IDEAS. INFORMATION. COMMUNITY. To request an accommodation for attending the meeting in person, please call 262-971-2100 at least 24 hours in advance. CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL STATEMENT OF PUBLIC NOTICE PUBLIC COMMENT APPROVAL OF MINUTES July 13, 2023 Library Board Strategic Planning Committee Minutes July 13, 2023 Library Board Strategic Planning Committee Minutes CHAIRPERSON'S REPORT UNFINISHED BUSINESS NEW BUSINESS Discussion: 2023 strategic planning data overview for 2024-2028 strategic plan 2024_2028 Strategic Planning Data Results Discussion: Review of draft of 2024-2028 Strategic Plan 2024_2028 Strategic Plan Draft 1 COMMUNICATIONS AND MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW ADJOURNMENT NOTICE 1 IT IS POSSIBLE THAT MEMBERS OF AND POSSIBLY A QUORUM OF MEMBERS OF OTHER GOVERNMENTAL BODIES OF THE MUNICIPALITY MAY BE IN ATTENDANCE AT THE ABOVE -STATED MEETING TO GATHER INFORMATION; NO ACTION WILL BE TAKEN BY ANY GOVERNMENTAL BODY AT THE ABOVE -STATED MEETING OTHER THAN THE GOVERNMENTAL BODY SPECIFICALLY REFERRED TO ABOVE IN THIS NOTICE. ALSO, UPON REASONABLE NOTICE, EFFORTS WILL BE MADE TO ACCOMMODATE THE NEEDS OF DISABLED INDIVIDUALS THROUGH APPROPRIATE AIDS AND SERVICES. FOR ADDITIONAL INFORMATION OR TO REQUEST THIS SERVICE, CONTACT MUSKEGO CITY HALL, (262) 679-4100. CITY OF MUSKEGO LIBRARY BOARD STRATEGIC t �� PLANNING COMMITTEE MINUTES 07/13/2023 MUSKEGO 1:00 PM PUBLIC LIBRARY Library Conference Room, S73 W16663 IDEAS. INFORMATION. COMMUNITY. Janesville Road Please click the link below to join the webinar: https://us02web.zoom.us/j/85921894115 Webinar ID: 859 2189 4115 Phone: 312-626-6799 CALL TO ORDER Trustee Humphreys called the meeting to order at 1:22 PM. PLEDGE OF ALLEGIANCE ROLL CALL Present were Trustees Foundos, Humphreys, Kangas, and Director Larson. STATEMENT OF PUBLIC NOTICE PUBLIC COMMENT APPROVAL OF MINUTES Trustee Kangas made a motion to approve the May 09, 2023 Minutes. Trustee Foundos seconded. Motion Passed 3 in favor. May 9, 2023 Meeting Minutes CHAIRPERSON'S REPORT UNFINISHED BUSINESS NEW BUSINESS Discussion: 2024-2028 Capital Plan COMMUNICATIONS AND MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW ADJOURNMENT Trustee Foundos made a motion to adjourn. Trustee Kangas seconded. Motion Passed 3 in favor. Meeting adjourned at 2:07 PM NOTICE IT IS POSSIBLE THAT MEMBERS OF AND POSSIBLY A QUORUM OF MEMBERS OF OTHER GOVERNMENTAL BODIES OF THE MUNICIPALITY MAY BE IN ATTENDANCE AT THE ABOVE -STATED MEETING TO GATHER INFORMATION; NO ACTION WILL BE TAKEN BY ANY GOVERNMENTAL BODY AT THE ABOVE -STATED MEETING OTHER THAN THE GOVERNMENTAL BODY SPECIFICALLY REFERRED TO ABOVE IN THIS NOTICE. ALSO, UPON REASONABLE NOTICE, EFFORTS WILL BE MADE TO ACCOMMODATE THE NEEDS OF DISABLED INDIVIDUALS 3 THROUGH APPROPRIATE AIDS AND SERVICES. FOR ADDITIONAL INFORMATION OR TO REQUEST THIS SERVICE, CONTACT MUSKEGO CITY HALL, (262) 679-4100. MtJ EGO PUBLIC LIBRARY Muskego Public Library Strategic Planning Process 2024-2028 HONOR THE PAST., BUILD FOR THE FUTURE 2020-2023 Strategic Plan 2024-2028 Strategic Plan of 2 staff members involved in data collection =3 staff members involved in data collection 438 number of community survey responses llllllllllllllllllllM6 community survey res onse 82 attendees at 23 focus groups or interviews 250 responses frdl sual board 457 responses to testimonials (comment cards, etc dditi 269 responses from a teen survey Total contact points for 2019 process: 1,496 98 responses from 2 community event drop -in surveys Total contact points for 2023 process: 3,787 N. MUSKEGO PUBLIC LIBRARY OFFERED ONLINE AND PRINT 24 POINT MARKETING STRATEGY 556 RESPONSES 15% ) 80 � 1 1 10% 53 7% 38 10% 54 9PM 17 or 18-24 25-31 32-38 39-44 45-51 52-58 59-64 65-70 under 20% 108 71 or over 65+ 31% 45-64 24% < 45 45% 1.1 M 210 227 42% 39% Regularly Somewhat Infrequently (3-6 Rarely (1-2 Never (Weekly) Regularly (1-2 times a year) times a year) times a month) 8017o of Survey Respondents are using the MPL on a regular/somewhat-regular basis. 7% of Survey Respondents rarely/never use MPL. Reasons for this include: ► (10) MPL services ( programs(1), hours (4), material (1), facility (2), fees(2)) don't meet their needs ► (8) location: they live or work closer to other libraries ► (6) busy with other activities, don't read much or they buy their own books ► (6) new to Muskego or didn't know what the library offered (5) utilize e-resources: internet, audiobooks, books online 9 Electronic (eBooks, eAudiobooks, streaming film, online databases, virtual programs) 16% None of the Above (I am a non -user of the library right now) In -Person (physical books, physical audiobooks, DVDs, in -person programs, using the building) 80% 10 Why have you visited the library in the last 6 months? Check all that apply Use library resources or services to help with a job search Participate in a teen library program/event Checkout materials for work Checkout materials for school Ask library staff a technology assistance question (via phone,.. Attend an adult library program/event (virtual or in -person) Use library space/services for work or study Attend a community meeting at the library Attend a story time or other family programming Use library wi-fi Printing/Copying/Faxing services Use library children's area for social play Use library space for reading/relaxation Use a library computer Ask library staff an information question (via phone, email, or.. Checkout materials to learn more about a topic Checkout materials for entertainment (book/eBook,.. 12% _ 10% _ 10% - 13% - 15% 18% 19% 19% 21% 22% 22% 24% 25% 26% 35% 0 40% MUSKEGO PUBLIC LIBRARY 77% 11 Why have you visited the library in the last 6 months? vs 2019 Survey Responses �1' MUSKEGO PUBLIC LIBRARY 2023 vs 2023 2019 2019 Checkout materials for entertainment (book/eBook, audiobook/eAudiobook, film/streaming, CD, hot spots, or explorer passes) 77% 82% 10' -5% Checkout materials to learn more about a topic 40% 45% 10' -5% Ask library staff an information question (via phone, email, or in -person) 35% 22% 11" 13% Use a library computer 26% 17% 11" 9% Use library space for reading/relaxation 25% 22% IG' 3% Use library children's area for social play 24% 24% 0% Printing/Copying/Faxing services 22% 16% 6% Use library wi-fi 22% 11% 10, 11% Attend a storytime orotherfamily programming 21% 24% I■ -3% Attend a community meeting at the library 19% 20% I■ -1% Use library space/services for work or study 19% 17% 2% Attend an adult library program/event (virtual or in -person) 18% 18% -1% Ask library staff a technology assistance question (via phone, email, or in -person) 15% 9% I> 6% Checkout materials for school 13% 14% -1% Checkout materials for work 10% 8% 3% Participate in a teen library program/event 10% 4% 6% Use library resources or services to help with a job search 2% 2% I■ 0% 12 am aware the Muskego Public Library offers these services (check all that apply)... Online resume database (Cypress) 10% 10% Online genealogy resources (Ancestry.com) 6imb.14% Online education courses in topics of accounting, business,... 17% 19% Memory Care Kits to borrow 19% 21% Display case to reserve 126% Online streaming film databases (Kanopy/Hoopla) 6 11111 24% Circulating technology (hot spots, in-house laptops, Nooks) 6jor Maker Kits (STEM) to borrow 13% 26 Assistive services (hearing loop, large print books, text.. Early Literacy Kits to borrow soy Explorer passes to borrow (Zoo passes and Discovery World) Mobile app (with a digital library card on your phone, ability... Online Magazines I4` Assistance with research from library staff 66� 22% 25% % M,34% 34% 36% 46% 56% 11 MUSKEGO PUBLIC LIBRARY 2019 2023 - 0% 13 am aware the Muskego Public Library offers these services (check all that apply)... Videogames to borrow Online personal library account (to renew items, place holds, 2019 2023 Study Rooms Programs for Teens Print/Copy/Scan/Fax services Meeting Rooms to reserve Programs for Adults Programs for Children Audiobooks and eAudiobooks to borrow* Movies and streaming films to borrow* CDs to borrow Newspapers/Magazines Wi Fi Books and eBooks to borrow* Computers 59% 627. PUBLIC LIBRARY 63% 65% 60% bb% 72% 71% 76% 75% 78% 75% 82% 78% 84% 81� 89% 81% 97% 84% 94% 85o 93% 88% 91% 88% 99% 93% 98% 95% 14 Books & Ebooks to borrow 2023/Electronic books and electronic 163% audiobooks (Overdrive/Libby) 2019 gay Audiobooks and eAudiobooks to borrow (2023)/Audiobooks to borrow 2019 WI==2 81- Movies and Streaming Films to Borrow 2023/Online streaming film WMdatabase (Kanopy) 2019 84% Movies and Streaming Films to Borrow 2023/Movies to borrow 2019 84% Books & Ebooks to borrow 2023/Electronic books and electronic 63% audiobooks (Overdrive/Libby) 2019 93% Books & Ebooks to borrow 2023/Books to Borrow 2019 —2019 — 2023 15 Muskego Public Library... 11 MUSKEGO SCALE PUBLIC LIBRARY Disagree -2 Somewhat disagree -1 2023 2019 23 vs 19 Neutral 0 provides clean and appealing facilities. 1.87 1.88 J> -0.01 Somewhat agree 1 is important to me. 1.84 1.80 J> 0.04 Agree 2 is a comfortable building to be in.* 1.83 1.27 I> 0.55 offers valuable services for children. 1.72 1.78 J> -0.05 provides access to the information I need. 1.69 1.69 J> 0.00 is effective at promoting literacy and a love of reading. 1.68 1.68 J> 0.00 offers valuable services for adults. 1.67 1.63 J> 0.05 enhances my quality of life. 1.62 1.60 J> 0.02 is a community gathering place. 1.53 1.47 J> 0.07 has done a good job of keeping up with new technologies. 1.52 1.51 J> 0.01 exposes me to new ideas, materials, and experiences. 1.50 1.43 J> 0.07 is serving the needs of a strong and diverse community. 1.49 offers valuable services for teens. 1.46 1.38 J> 0.08 provides adequate advertisements regarding programming and services. 1.33 1.28 J> 0.05 *in 2019 statement was "a place to go to relax." 16 Muskego Public Library... provides adequate advertisements regarding programming and.. offers valuable services for teens. 1.33 1.46 is serving the needs of a strong and diverse community. 1.49 exposes me to new ideas, materials, and experiences. i.as 1.50 has done a good job of keeping up with new technologies. 151 1.52 is a community gathering place. "' 1.53 enhances my quality of life. i.bo 1.62 offers valuable services for adults. i.bs 1.67 is effective at promoting literacy and a love of reading. 1.68 provides access to the information I need. 169 1.69 Disagree SCALE 2 offers valuable services for children. 1 72 Somewhat is a comfortable building to be in.* 127 disagree -1 1.83 No opinion 0 is important to me. 180 1.84 Somewhat agree 1 provides clean and appealing facilities. ' $$ 187 Agree 2 ■ 2019 ■ 2023 17 Are you satisfied with the Muskego Public Library's hours? (537 responses; 19 skipped question) 54 10% 907 are satisfied (up from 86% in ` 19) 11 MUSKEGO PUBLIC LIBRARY Those not satisfied provided the following feedback: interested in Sunday hours specifically (40 of 54) interested in later Friday hours (10 of 54) interested in later Saturday hours (8 of 54) Yes 18 The Library has a back -yard amphitheater used for summer story times and can be reserved for community groups. It currently requires travelling across the grass or the parking lot traffic lane to access the space. Do you see value in connecting the Library alk to this amphitheater? (509 responses; 47 skipped question) MUSKEG PUSLic11Md Survey (964 responses)* Wisconsin Historical Society Betty Brinn Children's Museum Mitchell Park Domes 19% 37% Milwaukee Art Museum 42% Wisconsin State Parks �W4% *Patrons could select 2 choices leading to 964 total votes Visual Board (545 responses) Wisconsin Historical Society Betty Brinn Children's Museum Mitchell Park Domes 18% Milwaukee Art Museum 17% Wisconsin State Parks r. . 20 Survey (790 responses) 4K format discs/movies M 10% Improved wi-fi printing = 15% Reduced wait times on 36% eBooks and eAudiobooks Expanded collection of 40% eBooks and eAudiobooks Renew your Library card at home Visual Board (488 responses) 4K format discs/movies = 9% Improved wi-fi printing M 6% Reduced wait times on eBooks and eAudiobooks 19% Expanded collection of 22% eBooks and eAudiobooks 70% Renew your Library card at home 44% 21 SURVEY VISUAL BOARD (507 responses) FacebookPage 31% Facebook Page 12% Library Website 30% Library Website 12% Library Monthly Calendar (in print) 27% Library Programming Email/Text... 26% Flyers/Brochures 26% CAFE App 15% Library Monthly Calendar (Online) 15% Staff 9% 0% 5% 10% 15% 20% 25% 30% 35% Library Monthly Calendar (in print) Library Programming Email/Text... i Flyers/Brochures 1 1 % CAFE App 12 Library Monthly Calendar (Online) 4% Staff 12% i 0% 5% 10% 15% 18% 19% 20% 22 Library Email/Text Notifications Library Website FacebookPage Flyers/Brochures Library Monthly Calendar (in print) 20% CAFE App 13% Library Monthly Calendar (Online) 12% Staff 9% 32% 30% 28% ■ 23% 23 359 Responses YES 124 15% NC 23! 655 24 Would you like to see a-,r,, sensory space in the Library? 293 Responses NO 1)Q S 5 90% 25 Patrons had many positive things to say about our Library (39). They think it is a welcoming, comfortable space and are happy to have it in Muskego. The following topics related to our facilities came up the most frequently: Restrooms (25): Need updating, would like one closer to the kids area. ► Drive-Thru Book Drop (23) ► Study Rooms/Study Space (19): Need more study rooms, more private, small spaces for zoom calls, etc. Outdoor Space/Amphitheater (14): didn't know about it, would like to see it utilized more, if it is not utilized more don't see value in a sidewalk connecting it. 26 Other topics included: ► Noise (14): Sound travels through the building, study rooms need better sound proofing. ► Accessibility (10): More chairs with armrests, increase the font on signage, slow the rotating screen, increase accessible environmental support in the restrooms, more handicapped parking, lighting and magnifier to help with book searches ► Parking Lot (10): Update, widen the entrance/exit on Janesville, add a space for a quick part (5min or less) ► Signage (10): SignaQe on event nights, better signage would stop patrons from having to ask, signage is ok as it is. ► Maker's Space(9) ► Gathering Place/Meeting Rooms (9): Comments varied Love the community rooms and presentation equipment (3), need more (2), need clocks (1), expensive to rent (1), allow alcohol (1), brighten decor (1) 27 Other topics included: ► Kids (8): More cozy, fun places to sit (2), story time room is a bit small (1), bigger kid area (1), more play space (1), clean play items more frequently (1), gate/door to block the kids from running out of the kids area (1) ► Atmosphere(6): Visually warm up the space, make more welcoming, turn up the heat ► Housekeeping (5), more cozy reading spaces/furniture (5), better self check (4), improve landscaping (4), larger computer space to open work comfortably, appreciate no waiting for computers. 28 ADULTS (14)/SENIORS (2) ► A number of suggestions were received on the types of programs patrons are interested in. These include: ► Travel Club, Empty Nesters Club ► Tech (how to use the library's e-resources, Zoom) ► Music events/Summer Concert Series ► Evening Book Club and other classes in the evening, Writing Club ► Arts/Crafts/Cooking Classes ► Weekly adult puzzles (like the ones they had for teens during SRP) ► Programming for Special Needs Families ► More Senior Programs, Without a Senior Community Center, the Library could take on that role - Cribbage day, Book day, organized events at the Library for those living in senior centers (could be bused to the Library) 29 KIDS (18) ► Many positive comments around Kid's programming -patrons love the programs! ► Suggestions to expand/increase the number of offerings - later afternoons, additional weekends/evening offerings, more for tweens, more for special needs families. ► Other suggestions include programs for homeschool families, story times within the community (at the post office or other buildings around town), more opportunities to attend the programs that require registration and fill quickly(ie happy campers), find other ways to advertise programs, programs that bring entire families together. 30 Teens (10) Many positive comments on the teen summer reading program! Feedback/Suggestions include: More teen lead programs and volunteer opportunities. More nerf wars and teen programs on Saturdays during the school year (weeknights get busy). More programs for tweens/teens Other general programming suggestions include: art class, more brace friendly candy, support for reading 31 ► Patrons had many positive things to say about the services we offer. They love visiting, are proud of the Library - the knowledge staff provide and the exceptional programs and services to our community. They want to make sure we stay relevant. They appreciate that we are part of a system and the convenience of holds. ► The following topics related to services came up most frequently: ► Material (12): More copies of best sellers/lucky day, provide book recommendation services and create book lists, eBook hold times are too long. ► Technology (10) : website usability could be improved, difficulties searching within the catalog and finding new releases, would like to renew their library card from home ► Explore Passes (10): Would like more of them! ► Library of things (7): Would like to see a library of things similar to Mukwonago, New Berlin, and other libraries (cake pans, puzzles, American Girl dolls, cameras, etc) 32 ► Patrons would like more information on the library's events and services. The library's website and social media presence could be improved to better advertise. Printed material (calendars, flyers) are still relevant. ► Patron's appreciate our book deposit collections at local senior living facilities. 33 MUSKEGO PUBLIC LIBRARY 2 OPEN CALLS - 5 ATTENDEES 11 FOCUS GROUPS - 200 ATTENDEES 5 PERSONAL INTERVIEWS 210 TOTAL ATTENDEES 34 Preferences are very mixed! Some prefer to receive information about library events and services via email/text/phone. Some prefer flyers, newsletters, print calendars ► Others prefer social media platforms such as Facebook and Instagram. ► The library's website is also a popular source of information. ► Word of mouth advertising is also still effective in promoting library services. ► Friends' email of the monthly program calendars K167 ► Gathering Spaces/Meeting Rooms - Great for socialization, meetings and programs. Technology in the meeting rooms and hearing loop. ► Kids Area - love the AWE, material, play area, Storytime room ► Service Desks - Circulation is the face of the Library, Reference assistance is very helpful. Some libraries are moving Circulation and Reference side by side. ► Stacks/Collection - Lucky Day, New Books, and media sections are great! ► Magazine/Newspaper area and other comfy reading spaces (living room like). ► Study Rooms/Study Space - important, helpful if they have AV equipment ► Restrooms - need to be accessible, consider selling diapers/wipes at front desk, opportunity to advertise in stalls (ie human trafficking info) ► Other areas include FOL Book Sale, Computers, Computer Search Station, Maker's Space, 36 ► Programming - Variety of programming for all ages is important. Specific Ideas include: supporting new parents, special needs programming, collaborating with school reading specialists, take and makes (volunteers compile them), reaching 20 yr olds (group with lowest checkouts) and 60-70yr olds (highest checkouts), Finance group, Caregiver support, Book clubs and summer reading programs appreciated, Tech assistance especially important. Like the intergenerational programs. ► Print/AV Material - Some prefer print to digital, Large Print collection important, Book Club kits, Newspapers, Consumer Reports, Audiobooks (low vision patrons), DVDs ► Electronic Material - love Libby (but long wait times) some not aware of Hoopla, e- audiobooks, Kanopy, Wonderbooks, invest in electronic material and market the e- resources (Ancestry.com, etc). ► Explorer passes ► Other beneficial services include meeting rooms, due date notifications, senior outreach, FOL book sale and events, print/copy services, Bridges system book borrowing/holds and holds shelf/ILL, scavenger hunts for kids/teens, Would You Rather questions 37 ► Programming was the most popular response - Variety of programming for all ages is important and patrons want more of it. Specific ideas include: More social event or night programs with a social component before/after, author visits, art/crafts, community outreach/drives that support the community, movie matinees, foreign language class, computer/tablet class, grow WI wild flowers, wine tasting, librarian moderated book club, antique appraiser, yoga, adult cookie decorating, history, one-on-one services, animals, the more children's program's the better, escape room, WI exhibits. Miss the Saturday donut story times. Explorer passes and library of things. More evening family programs (of interest to kids/adults as a together activity) ► Other ideas mentioned were drive up book drop, book mobile, cozy reading spots, study rooms, flyers/marketing. 38 Marketing - unaware of the services, events offered, not sure how to use resources, perception of library as being irrelevant, want to know what to expect before they visit. Busy schedule/lack of time ► Facility needs to be welcoming and accessible ► Lack of shade for outdoor programs Other barriers include bad weather, hours, equipment that is old/doesn't work well (ie AWE), hold time on e-resources, fines, not a card holder. Sunday hours were mentioned by three people. K1'7 Parking Lot (14) - Entrance needs to be widened or make a single entrance/exit, needs more shade ► Wait times on e-resources or popular titles ► Self Check- Confusing and difficult to use Need a bottle filler water station Need more comfortable seating throughout library (especially for movie matinees) Restrooms - need to be updated, cleanliness important Other frustrations include library card renewal every 18 months, lack of book drop, kids books difficult to find (picture book neighborhoods/genrefication), fines Staff approachability and training can help lessen patron frustrations. Website should be accurate and easy to navigate. AV capabilities need to be reliable and uncomplicated. 40 ► Digital content: Trend towards more digital content, including streaming services and digital displays in the lobby. There is a barrier to access digital content (cost and setup). Digital is not a good fit for all books (ie cookbooks, travel). More circulating laptops and portable technology. ► Maintain print collection: Patrons still value print materials and are worried that print collections will be phased out in favor of electronic. With the aging population, there will be a need for more large print books. Paper copies of calendar still desired. Non-fiction collections may shrink in categories like self help, medical, technology. ► Desire for more computer help and classes as technology changes. ► Increase in virtual services (conversations with librarians and troubleshooting), hybrid programs that combine virtual and in -person elements, recordings of library programs in case people miss them, and after -school programs as the community grows. ► Community outreach: more community outreach, meeting people where they are (daycares, senior homes, larger corporations in the community), vending machine libraries. 41 ► Go to the Library! Staff are friendly, helpful, accommodating, responsive to community feedback, able to answer questions and provide assistance. ► We love it! It is a home away from home, a welcoming, user-friendly environment with so much to do: good selection of books, comfortable seating areas, a puzzle table, a used book sale, and great hours. An outstanding place for kids, teens, and adults. Wonderful programs and events: The library offers a variety of programs for children, teens, and adults, tailored to meet the needs of the community. Attend a program or join a book club! The Garden Walk is a hidden gem. ► Savings: save money by using the library instead of purchasing books or other materials. Use Libby/Hoopla vs Audible, check out a zoo pass or Discovery World pass. 42 ► Staff (8): The staff at the library is approachable, lovely, and great. Brittany is hands-on and involved. Can staff be cross trained in some areas? ► Appreciate the furniture, gathering spaces, and meeting rooms at the Library. It is a fun place and source of pride. Would like the amphitheater to be used more for concerts, etc. The hours seem good. Would like a community center with an athletic space for active seniors. ► Programming such as the summer reading program is important. Suggested a visual book club, watch a film and discuss it. Like treats! ► The Library is needed at different points in life for different things. It has met us where we are at. Residents could benefit from knowing what services the library offer and the community groups (card clubs, craft clubs) that meet at the library. ► Book club kits, book displays that change frequently, and free books given out through summer reading are appreciated. Some patrons would like more non-fiction options in the deposit collection, and indicated that other libraries in the area have a larger new book area and bigger selection. 43 MUSKEGO PUBLIC LIBRARY JAMMIN ON JANESVILLE - 71 RESPONSES ZOOZORT - 26 RESPONSES 97 TOTAL RESPONSES 44 NEVER s s% RARELY REG 20 33 21% 34% INFREQUENTLY-- 4 4% SOMEWHAT REGULARLY 32 33% 67% of respondents are using the library regularly or somewhat regularly ► 29% or respondents are using the library rarely or never 45 LIBRARY EMAIL/TEXT NOTIFICATIONS ONLINE SOCIAL MEDIA AT THE LIBRARY CITY NEWSLETTER/FLYERS BROCHURES/MAIL SCHOOL 6% 8 FRIENDS M 2% 3 CAFE APP ' 1% 1 STAFF ' 1 1 32% 41 CV ► Programming (62): More kids and teen events/activities, evening/weekend programs, more summer guest performances, special events, science, baking, animals, themed book programs, community projects, popcorn ► Material (16): New movies, new book series, more explorer passes, more graphic novels, wider selection of content online, more video games, ► Facility (5): quiet place to sit/read/research (2), drive thru pickup (1), sensory room (1), Podcast/Video studio and coworking stations (1) ► Marketing (3): awareness of library events, better advertisement, more volunteer opportunities ► More free time (4), a library card (1), not sure(6) 47 4 TESTERS FOR A SITE WORKFLOW STUDY WITH 12 QUESTIONS ERROR DETECTION ANALYSIS ANALYTICS REVIEW 48 ► 4 testers, varied ages, all had no knowledge of the Library ► Goal was to test: Ease of navigability and time needed ► Click count (how buried is the information) h. Assumptions made (it made sense to staff, but does it make sense to patrons) Top Results: General city search at top of page confusing "Tell Me About" section commonly used Word "Catalog" not a known word to all Difficulty finding the databases nstinct is all eresources catalog searchable Testers did not scroll down past top 1 /3 of site we ► All 14 sections of the website reviewed ► 18 errors, dead links, or pieces of outdated information were found Analytics Review is pending 50 ► Make next plan a five year plan (2024-2028) ► Maximize use of data gathered ► Less of a burden on staff running the process ► Makes the plan achievable for staff executing action times (see deferral rate) 2020-2023 Strategic Plan Deferral Rate 60 action items year 1 (2020), 30 items deferred (47.6%)* 72 action items year 2 (2021), 22 items deferred (30.5%)* 61 action items year 3 (2022), 21 items deferred (34.4%)* 58 action items year 4 (2023), 13 items currently with no action (22.4%) *this does not include items that were "in progress" and not finished by end of year 51 ► Ensure three staff involved in data collection and analysis ► Staff focus group during in-service training helpful, devote more time ► Ensure strategic plan framework completed by November 2027 ► Running strategic planning process in summer good due to foot traffic at programs, but it competes with the marketing efforts for summer reading ► End data collection August 1 st. Three months needed to analyze data. ► Assess staff time involved in strategic planning process against hiring a company for the next plan 2023 M . ,REPORT Process 140 staff hours 60 staff hours TBD 52 MUSKEGO PUBLIC; LIBRARY IDEAS. INFORMATION. COMMUNITY. S73w16663 Janesville Road, Muskego, WI 53150 www.cityofmuskego.org/library 53 S73W16663 WJanesville Rd Muskego, WI 53150 P 262.971.2100 The 2024-2028 Strategic Plan of the Muskego Public Library was built through the data gathering, data analysis, and report writing efforts of the Library Staff and Library Board. Special thanks to the Muskego community for your hours of input during our surveys, focus groups, interviews, and visual boards! Library Board Strategic Planning Committee Michelle Humphreys, Chair Nancy Kangas Kerry Foundos Library Board Gail Konkel, President Michelle Humphreys, Vice President Tracy Blair, Treasurer Alderperson Deb Schroeder, City Council Representative Toni Heinowski, Muskego-Norway School District Representative Nancy Kangas Barb Schroeder Kerry Foundos Phyllis Woodward Library Sta Brittany Larson, Library Director Samantha Quail, Head of Reference Jane Matusinec, Circulation Supervisor Michele Hansen, Admin. Services Assistant Eileen Castro, Adult Librarian Amanda Hyland, Young Adult & Marketing Librarian Emma McClure, Children's Librarian Heather Ziolecki, Children's Assistant Courtney Metko, Children's Assistant Jolyn Lobe, Reference Assistant Laura Boeck, Reference Assistant Lauren Duranso, Library Aide Janet Defnet, Library Aide Claudia Engler, Library Aide Laurie Krueger, Library Aide Stacy Rogowski, Library Aide Holly Bavinka, Library Aide Lois Cotton, Library Aide Keri Bongey, Shelver Robin Butler, Shelver Emily Fisher, Shelver Bryan Brahm, Shelver S73W16663 WJanesville Rd Muskego, WI 53150 r 262.971.2100 Introduction The 2020-2023 Strategic Plan was a time of great visual change for the Muskego. The plan created a four-year road map to update the now 23-year-old building as well as nuture and grow the community's deep love of entertaining and educational programming and materials. During this time, there were great accomplishments in these areas. The teen area was renovated, new carpet was installed throughout, strong programs were delivered for all ages, and a quality collection of materials for both learning and leisure was maintained. The Muskego Library finds itself again prepared to enter into a new period of growth. 2023 was a year of data gathering and data analysis with the community, yielding 3,787 contact points with the community. Conversations took place in many ways, discussing the strategic areas of the Library's facilities, services, and methods of communication/outreach. From these conversations action items were concluded, and will be explored and executed by staff in the coming years. The goal of this strategic plan is to honor the past and strong foundation the library is built on, while building to the future of library services for the community. Planning Process The 2024-2028 Strategic Plan was developed through the following timeline: Development of 2024-2028 Strategic Planning Data Planning/Report Writing framework: November -December 2022 Data collection phase: January -September 2023 Data Analysis and report composition phase: September -December 2023 Library Staff focus group: September 29th, 2023 Library Board focus group: October 17th, 2023 Library Board Strategic Planning Committee meeting: November 8th, 2023 Library Board draft review of 2024-2028 Strategic Plan: November 21st, 2023 Library Board approval of 2024-2028 Strategic Plan: December 19th, 2023 Implementation of 2024-2028 Strategic Plan: January 1st, 2024 The data collection phase incorporated the following methods: Community Survey: 556 respondents. The Community Survey ran July -September 2023. It was available in electronic and print form, and utilized a 24-point marketing strategy to reach a variety of stakeholders, including users and non -users. Focus Groups and Interviews: 213 attendees at 19 focus groups or interviews. Focus groups were held both within the Library and offsite at stakeholder premises to reach a broad audience. S73W16663 WJanesville Rd Muskego, WI 53150 P 262.971.2100 Visual Boards: 2,590 responses from seven visual boards. Visual boards were located within the library near the reference desk and teen area and ran from June -July 2023. These were designed for quick image -based feedback based on seven targeted questions. Testimonials: 329 responses. Testimonial opportunities included special comment cards available for Love Your Library Month (February 2023), National Library Week (April 2023), and Get a Library Card Month (September 2023) as well as the general library comment cards available throughout the year. Website Usability Study: Four test users assessed across a 12-question website assessment, run one-on-one by a staff facilitator in September and October 2023. Event Drop -In Survey: 98 responses from two community events and sent to new residents of the community. The event drop -in survey was a three -question survey designed for large community events, making it easier and more likely for event attendees to participate. Strategic plan authors utilized the following resource documents for demographic, trend, and professional analysis: 2020-2023 Muskego Library Strategic Plan Muskego-Norway School District Statistics Waukesha County Library Services Plan 2022-2026 Wisconsin Public Library Standards 61h Edition Wisconsin DPI State Library Annual Reports 2021 and 2022 U.S. Census Quickfacts Strategic plan authors made it a goal to initiate conversation and provide data gathering opportunities across the community. A variety of community stakeholder groups were identified and were approached through varying data collection methods: Library Staff Library Board Friends of the Library City Staff City Council School District Community groups Adults Teens Children Businesses Bridges System Staff Neighbor Libraries New residents S73W16663 WJanesville Rd Muskego, WI 53150 ■ 262.971.2100 Muskego Public Library Strategic Statements The Muskego Public Library updated its Mission Statement in August 2022 as part of the 2020-2023 Strategic Plan. The Mission Statement reflects the totality in which the Muskego Library supports the community. Library Mission Statement Providing an innovative community space for learning, entertainment, and for the exchange of ideas and accurate information through a wide variety of materials and programs. Library Vision The Muskego Public Library strives to retain its status as a community focal point for idea exchange, information access, and community gathering. The Library's collaborative team commits itself to ensuring availability of superior materials, services, and staff expertise. Library Commitments & Values We believe these values will drive our culture, priorities, and community -focused decisions. • Service to community - We function to serve the needs of a strong and diverse community. • Accessibility - Our materials and services are open and available to a diverse population. • Positive user experience - We strive for patron enrichment through superior library materials and services, anticipating our patrons' current and future needs. • Continuous improvement - We never stop looking for ways to innovate and adapt how the library delivers services to the community. S73W16663 WJanesville Rd Muskego, WI 53150 262.971.2100 Strategic Narrative Demographic and Trend Analysis Pending... Plan Duration Pending... Plan Progress Each year, an Action Plan will be created and approved by the Library Board. It will detail action items drawn from the strategic plan, with attention paid to balancing funding and staff capacity across the timeframe. Special prioritization will place time sensitive or high community interest initiatives earlier in the plan. At the end of each year, the Library Director will report on the status of the annual Action Plan's progress. S73W16663 W Janesville Rd MUSKEGOMuskego, WI 53150 PUBLIC LIBRARY P 262.971.2100 Strategic Initiative - Facility 80% of the 2023 Community Survey respondents reported their library usage time is more often spent with in -person library services (physical books, physical audio books, DVDs, in -person programs, and use of the physical building). While use of electronic materials continues to grow, this information, along with building traffic statistics, point to the community's continued value in the library physical space and collection. Therefore, this plan will continue to investigate and invest in how to make the library building work for the patrons who need it. Throughout the data gathering process, patrons reported that use of the study rooms and public meeting rooms were important to them, as well as use of the Library's wi-fi and public computer area. The highest-ranking perceptions of the Muskego Library from the survey were in regarding to the community member's strong belief that the Library "provides clean and appealing facilities" and "is a comfortable building to be in". Patrons reported frequently using the library space for reading and relaxation, as well as using the children's area for social play opportunities. Goals and Potential Action Items . Identify aging infrastructure areas of the Muskego Public Library building and property and provide maintenance to ensure longevity. Design parking lot improvements in Jan -May 2024 in preparation for 2025 budget request and bid (2024) Review necessary roof repairs until roof replacement (2024) Manage refinishing of parking lot lights and safety railing (2024) Work with City Conservation to assess property tree health Manage parking lot reconstruction Investigate final costs of roof replacement in Jan -May 2025 for 2026 budget request Update roof at end of life in 2026 Paint interior walls of public meeting rooms Seek a service project to correct erosion at front entrance Update library restrooms Prepare budget request to replace condensing units at end of life date of 2028 S73W16663 WJanesville Rd Muskego, WI 53150 262.971.2100 . Assess and make improvements to library spaces to maximize use and meet the needs of patrons and staff. Work on a design of an outdoor shed with Muskego School District (2024) Space assessment to address noise movement in building (2024) Assess how to improve Kids Area navigation from a patron and staff perspective (2024) Find low cost shade solutions for back amphitheater (2024) Make cosmetic and accessible updates to bathrooms allowed by law (2024) Find an area for patrons to place library materials before using restroom (2024) Evaluate study rooms and meeting rooms to maximize space use (2024) Find a solution that maximizes book recycling (2024) Determine viability of display cases in lobby Connect library west sidewalk to outdoor amphitheater for safety and accessibility Work on the build of the outdoor shed with Muskego School District for 25/26 school year Evaluate and update Public Meeting Room policy Evaluate study room reservation system Picture book space assessment Do an audit of all storage spaces, remove unneeded items Identify a "phone booth" for phone calls Assess meeting room capacity issues / repair Meeting Room 4 dividers to increase options Space assessment to find new storage areas Board book collection space assessment Space assessment to evaluate addition of new spaces of value to patrons Space assessment to make building more visibly welcoming Plan out design, costs, location of a potential sensory room Improve interior book drop unit (at circ desk and in book drop room) S73W16663 W Janesville Rd Muskego, W153150 262.971.2100 OEnsure that the Muskego Public Library remain innovative and up to date on Library technology infrastructure, hardware, and software patrons and staff need for library services. Update technology in kid's area (AWE, Game Table) (2024) Deploy new self -checks (2024) Provide Windows 11 computers for circ and all staff Assess wi-fi speeds for patron library needs Provide staff training on assistive services (microphones, hearing loops, magnifier) Research costs of exterior and interior door keycard access conversion Jan -May 2026 for 2027 budget request Assess expansion of presentation technology to meeting rooms 1 and 2 Implement exterior and interior door keycard access conversion Assess feasibility of a potential maker space area in the Library (space, staff time, etc) Install screens and presentation hubs in some study rooms Update meeting room 4 technology/media cart S73W16663 W Janesville Rd Muskego, W153150 262.971.2100 0 Take steps to make the Muskego Library facility spaces comfortable, inviting, and accessible for the execution of library services. Create long term planning for the Library's Expansion Trust Fund and Federated Library System Fund (2024) Offer a sensory bin (2024) Relocate accessible door opener near indoor book drop Separate adult holiday DVDs like in Kids (temporarily or permanent) Signage to show the different topics of the non-fiction call number ranges Institute a process where accessibility buttons, fire pull stations, extinguishers are not blocked Assess door mobility and door stop functionality around building Explore benefits and costs of a fish tank Implement soundproofing measures in study rooms Research updates for public meeting room chairs and board room furniture Jan -May 2026 for 2027 budget request Investigate funding and deployment for a permanent story walk Refresh social play space of kid's area Provide a cozy reading space in kids area S73W16663 W Janesville Rd MUSKEGOMuskego, WI 53150 PUBLIC LIBRARY P 262.971.2100 Strategic Initiative - Services The Muskego Public Library offers a wide variety of services to the community over the 62 hours a week the building is open. When surveyed, the most frequent library service patrons reported using, overwhelmingly, was checking out books (print or electronic) for entertainment and learning. It reinforces reading is still very much alive and loved in this community, and that there should be continued focus on building a strong and varied collection. Other often used services included asking staff information questions, using the print/copy/fax services, and attending story times and family programming. Staff continue to be a vital component of every service the library offers, as the collection development, circulation, programming, and technology support provided are all staff driven. Ensuring staff have adequate time, resources, and professional development is key to the execution of these important services community members are reporting as valuable. Goals and Potential Action Items . Engage well -trained staff to grow, maintain, and circulate a balanced and relevant collection in a variety of formats, print and otherwise. An ever -evolving collection serves to educate, enrich, and entertain patrons of all ages. We consistently explore innovative materials to meet the need of the public. Maintain a robust, up to date collection of materials for entertainment and education (2024-2028) Expand Switch Game Collection (2024) Evaluate collection budget to expand ebook and eaudiobook collection (2024) Assessment of hot spot usage (2024) Evaluate low vision materials and resources for children for possible expansion, including Tonies (2024) Ensure the Adult Large Print collection is meeting the needs of a growing senior population Documentation of Weeding Processes Evaluate Playaway collection to determine need for growth/retraction Offer a new media area for media like we have for books Assess future of circulating technology Assess circulation of all kits and need Analyze ways to improve or streamline deposit collections Explore cost and funding strategy for future explorer passes Investigate offering vinyl records for circulation S73W16663 W Janesville Rd Muskego, W153150 262.971.2100 Assess future of CD audiobooks Assess collection future of Music CDs (Kids and Adults) 0 Assess library services workflow for patrons and staff to achieve best service outcomes and efficiencies. Execute an escape room with a staff sustainable model (2024) Improve wi-fi printing function (2024) Explore how to provide card renewals for homebound patrons (2024) Explore Polaris NCIP software to create ILL efficiencies (2024) Find free or low-cost informative bookmarks (DPI, Bridges, Vendors, etc) (2024) Schedule roving reference in Kid's area after summer programs (2024) Analyze book donation process for efficiencies to meet growing volume Create a reader's advisory book recommendation form/service Offer credit card options for all library payments (and automatic card reader) Investigate outdoor holds lockers Investigate a home book delivery system Explore and assess need of the book vending machine technology Modernize job resources offerings and format Evaluate volunteer management and opportunities (Friends, Community Service, non -Friends volunteers) Assess how the Library can offer caregiver support Explore additional assistive technology Investigate cost of faxes and DVD fines Assess / make improvements to the reliability and ease of use of presentation technology Investigate offering a notary service Provide support to Friends regarding library fundraising infrastructure S73W16663 WJanesville Rd Muskego, WI 53150 r 262.971.2100 Offer innovative, educational, and entertaining programs for all ages. Offer a wide variety of teen programming for education and entertainment (2024-2028) Offer a wide variety of adult programming for education and entertainment (2024-2028) Offer a wide variety of kids programming for education and entertainment (2024-2028) Maintain support for elementary age programming (ATLAS) (2024-2028) Maintain programs supporting families with children (2024-2028) Provide STEM program opportunities for children (2024-2028) Identify programs of interest to age group of 18-31 (2024-2028) Identify library services/materials of interest to age group 18-31 (2024-2028) Maintain programs supporting senior citizens (2024-2028) Design a summer reading program for all ages (2024-2028) Investigate a "Books and Brews" book club (2024) Assess ways to enhance the movie matinee experience Investigate offering sensory friendly programs Offer more adult technology classes, determine max capacity and how to do so Assess book clubs the library interacts with at any level Offer a virtual program series supporting new parents Investigate cost and offer kid bookmark contest Introduce an adult Lego club / all ages club / Lego competition Investigate NEA Big Read program/grant Explore the cost and technology capability of hybrid programs/recording library programs Create an ongoing Adult "100 books before you're 100" program S73W16663 W Janesville Rd Muskego, W153150 262.971.2100 0 Develop all staff by providing access to high -quality professional development and continuing education opportunities. Provide annual staff training sessions (2024-2028) Provide access to membership in professional organizations (2024-2028) Provide access to online and off -site training (2024-2028) S73W16663 W Janesville Rd MUSKEGOMuskego, WI 53150 PUBLIC LIBRARY P 262.971.2100 Strategic Initiative - Communication and Outreach The ability for the Muskego Public Library to inform the community of the many valuable opportunities available to them is of critical importance. Over the years, the Library has needed to expand the variety of communication methods used as new technologies became preferred. When surveyed, patrons were relatively split between five different communication methods (Facebook, Library website, Library print calendar, Library emails/texts, and flyers). Outreach, or the action of stepping beyond the library building to bring library services to other places the community gathers, also plays a vital role in the modern library and helps increase the awareness of these library opportunities. When asked about their awareness level regarding a variety of library services, there was some growth over the last four years, however in some areas there was awareness regression. While there are a variety of factors that could contribute to this (new residents, different survey groups from 2019 to 2023, etc), the fact remains that there is growth opportunity in the area of communication. In particular, community members surveyed and in focus groups requested better awareness about programming and services. Signage improvements were also requested to aid in communication related to library services and building navigation. Perform outreach, bringing library services into the Muskego Community where they are gathered. Maintain communication with Muskego School District Reading Specialists (2024-2028) Outreach presence at school open houses, daycares, senior living communities, businesses (2024-2028) Outreach presence at community events (2024-2028) Supply doctor/dentist/health care offices with outreach materials A Develop products and communication plans designed to increase awareness about library services. Prioritize and address signage needs from 2023 survey (2024-2028) Run a promotional campaign for Udemy (2024) Work with City IT and vendor to create new library website (2024) Work with Bridges to assess CAFE app and make improvement recommendations (2024) Analyze how to best utilize Udemy for the community (2024) Work with Bridges to implement Discover Layer (2024) Create a noise communication strategy for informing patrons about summer reading performers (2024) Assess communication strategies for media unlocking (2024) S73W16663 W Janesville Rd Muskego, W153150 262.971.2100 Assess and onboard new events and reservation calendar software (2024) Find a method to advertise community groups that meet at library (2024) Improve wi-fi password awareness (signage, etc) (2024) Design a substitute summer reading kickoff for Jammin on Janesville (2024) Examine and implement methods to communicate the services available at each service desk (2024) Use summer reading programs and summer reading booklet to promote signing up for library emails (2024) Market changes to patrons with Discovery Layer implementation Analyze Facebook to find areas of improved engagement Create an annual plan to advertise different services Create an awareness plan to strategically connect people to our marketing channels Initial Point of Service training for staff to benefit and encourage patron communication Assess informational brochures and create any for services/materials with multi -steps Create more readers advisory communication formats (FB posts, book mark read -a -likes, buttons, QR codes to read alikes in stacks) Assess usefulness of classroom kits and market accordingly Create program graphics for Muskego community Facebook groups Advertisement corner in story time room for programs Develop instructions for how to reset pin numbers on own Develop patron education on reading log feature Improve books on tape/braille books marketing Run an advertising campaign on how we've improved electronic resource access Create a community distribution map for print calendar Get a blue "library" road sign on Janesville Develop visible and consistent signage for event nights Have a "this week at the library" sign S73W16663 WJanesville Rd Muskego, WI 53150 262.971.2100 Investigate using Eventbrite to market events Develop an online interactive map of the library for the website Communication packet for homeschool resources Create a board highlighting a different service each month (with QR code) Create consistent marketing processes across service areas Get a sign for the building that says "Muskego Public Library" A Develop staff -based communication tools that aid in improving library services Train staff and patrons on RFID processes (2024) Investigate online library card renewal technology Introduce online chat/text reference Develop strategic planning framework for 2029-2033 Strategic Plan Assess and investigate the auto -renew feature through integrated library system Run 2028 strategic planning process (data collection, analysis, report writing)