Commuinity Development Authority - MINUTES - 2/8/2012
CITY OF MUSKEGO Approved, as amended, 3/29/12
COMMUNITY DEVELOPMENT AUTHORITY (CDA)
MINUTES
WEDNESDAY, FEBRUARY 8, 2012
Vice-Chairman Lefebvre called the meeting of the Community Development Authority to order at
6:00 p.m.
Those in attendance recited the Pledge of Allegiance.
STATEMENT OF PUBLIC NOTICE
The meeting was posted in accordance with the Open Meeting Law.
PRESENT: Commissioners Dan Draeger, Gail Konkel, Larry Lefebvre, Bob Mueller , Ald. Snead
(excused at 6:57 p.m.), Ald. Soltysiak and Executive Director Muenkel
EXCUSED: Commissioner Rob Glazier
GUESTS: Errin Welty of Vierbicher, Brandon Rutz of Ady Voltedge, Ald. Neil Borgman
APPROVAL OF THE MINUTES OF THE DECEMBER 20, 2011 MEETING:
Ald. Soltysiak moved to approve the minutes of the December 20, 2011 meeting.
Commissioner Draeger seconded. Upon a voice vote, the motion was approved with
Commissioner Konkel abstaining.
PUBLIC INPUT: None .
NEW BUSINESS
Marketing Plan Review
A power point presentation on the components and findings of the marketing plan thus far was given by Ms.
Errin Welty and Mr. Brandon Rutz. They are about a month from completion of the study. CDA members
were in receipt of the printed document. They briefly reviewed the following issues:
Demographics of Muskego; pointing out parts of Muskego that are excellent;
Identification and profiling of five primary study areas; each area has unique strengths and
something to offer and they will try and build on it;
Lack of restaurants in the area such as Olive Garden, Fridays; the major chains are looking for
locations where they have customers for morning, lunch and dinner;
Quantitative analysis which included transportation, labor force, income, population growth,
economy, education;
Trade areas; retail spending;
Stakeholder interviews; In response to Ald. Borgman’s inquiry if they do exit interviews, they said
they are in the process now of doing a couple. Found sewer connection costs for those with multi-
tenant buildings to be an issue with businesses.
Lack of recognition for existing businesses;
Missing an office park; possible location Moorland Road corridor;
Incentives to do business referrals from community residents/employees of established businesses;
How to measure results; the goals and values of the marketing program.
CDA Minutes, February 8, 2012 2
Commissioners responded to the presentation with discussion on an office park, restaurants, streetscaping
impact, trail connectivity, traffic patterns, downtown area. Additional recommendations and concerns of the
Commissioners included;
What are some core businesses that they could attract;
Find out how streetscaping and new roads foster economic development;
Obtaining entities that will give the high daytime traffic count,;
Putting resources where they would do the most good, where would they have the committee
emphasis first, creating a downtown area;
Touch on people’s perception of space, what is repulsive to people, what is attractive to people;
In the recommendations, why are some high, some medium, and some low;? It was her perspective
to implement them easily. They could be rearranged to how the Commissioners rate the priority.
Quantify the ROI using taxes or what will affect the daytime traffic count;
Measure the recommendations against each other, using objective data to weight the options,
Commissioners placing a value dollar on the item to accomplish it,
A chart ranking the value of daytime employment, taxes, connectivity, what draws businesses to a
community;
The trade area to see the overlap in industries, competitiveness;
Ability to get the table data to reflect Muskego level rather than the county level;
Current economic situation considered for location of restaurants, is there an advantage..
The presentation was concluded at 7:26 p.m. Vice-Chairman Lefebvre thanked them on behalf of the
Commissioners.
Mill Valley Redevelopment District Discussion
Executive Director Muenkel stated it wasn’t a priority. He did, however, touch base with the New Berlin
Community Development Director. They still want to pursue Mill Valley, but they are looking to do it on their
own. He did not see anything happening this year so the Commissioners have time to go over the plan.
Vice-chairman Lefebvre shared that he had recently attended a planning meeting in New Berlin and nothing
was mentioned about sewer.
MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
Redevelopment District Development & Other Miscellaneous Information Updates
No updates given at this meeting.
Next Meeting Date
March 20, 2012
ADJOURNMENT:
There being no further business, Commissioner Konkel moved for adjournment, Commissioner
Draeger seconded. Upon a voice vote, the motion carried unanimously. Meeting adjourned at 7:30
p.m.
Stella Dunahee, CPS
Recording Secretary