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Commuinity Development Authority- MINUTES - 9/20/2011 CITY OF MUSKEGO Approved 10/18/11 COMMUNITY DEVELOPMENT AUTHORITY (CDA) MINUTES TUESDAY, SEPTEMBER 20, 2011 Chairman Glazier called the meeting of the Community Development Authority to order at 6:00 PM Those in attendance recited the Pledge of Allegiance. STATEMENT OF PUBLIC NOTICE The meeting was posted in accordance with the Open Meeting Law. PRESENT: Rob Glazier, Larry Lefebvre, Gail Konkel, Ald. Soltysiak (6:05 PM), Ald. Snead and Executive Director Muenkel EXCUSED: Bill Engelking NOT PRESENT: Jason Thompson APPROVAL OF THE MINUTES OF THE AUGUST 25, 2011 MEETING: Commissioner Lefebvre moved to approve the minutes of the August 25, 2011 meeting. Commissioner Glazier seconded. Commissioner Konkel requested it be noted in the minutes she was excused from the meeting and not absent. Upon a voice vote, the motion was approved 4-0-1 with Commissioner Konkel abstaining. NEW BUSINESS Marketing Plan & Analysis Proposal Discussion : Vierbicher/Voltedge Director Muenkel introduced Ken Maly of Vierbicher who was invited by the CDA to answer any questions of the Commissioners. Mr. Maly gave some background into the two companies Vierbicher and Voltedge. Vierbicher specializes in commercial retail development, while Voltedge targets industrial and larger uses. Vierbicher will take that information and determine where these types of developments can be located and will put together an implementation plan detailing what the City, CDA, or different groups can do. The process is broken down into several phases. Phase 1 - Vierbicher will purchase retail data from outside sources and Voltedge will research data from the census, Department of Workforce Development, tax rolls and utility companies. Phase 2 - Vierbicher will talk with local businesses, brokers, and realtors to determine what is missing and why. Phase 3 – Voltedge rates the labor force, schools, taxes, and crime in Muskego and how important it is to businesses. Based on this information Voltedge creates marketing brochures with attributes that are important to each industry. The City can use this information in discussions with the targeted businesses. Discussion took place on how the implementation process would be handled. Mr. Maly explained their role would be to do the study, create the plan, and identify the opportunities. The City would then carry out the implementation of the plan. As part of identifying the opportunities, Vierbicher uses a database called Plain Vanilla Shell that the City would have access to, which lists many of the national chain companies and includes the contact person for this region. Director Muenkel questioned if there will be a check-up with the community and what is used as a measurement of the plan. Mr. Maly explained value increase, job creation, wages, employment and the number of contacts that were made are all used as measurements of the plan. Mr. Maly added there will be a 1-year check back, but this could be adjusted. CDA Minutes Page 2 September 20, 2011 Discussion took place on how to make the plan and the implementation of the plan successful. Mr. Maly explained that during the study they may find things that need to be done to prepare the area for development such as space and land availability. Mr. Maly also added it is critical to learn what the objections are from developers and businesses. The objection of traffic counts might be true in certain areas, but the City has access to Hwy 43 in certain corridors and that will be important for these sites. During the study the different corridors will be looked at and certain areas will be more appropriate for different types of businesses. Mr. Maly added that all proposed plans whether it be a new park or a road reconstruction should be made know to Vierbicher as soon as possible so they can include it in their study. It was the consensus of the Commissioners that Vierbicher and Voltedge met the requirements of the RFP. Commissioner Glazier suggested that a yearly follow up meeting take place with them for the first 3-5 years to determine if the City is doing well, and if not, why. Director Muenkel agreed and explained there is money in the CDA budget to make amendments to the proposal and make the plan more of a working document. The Commissioners also agreed that there must be a commitment by the CDA and the City to act on this plan. Commissioner Konkel added that members of the community, such as Mayor’s Task Force, could be involved. Director Muenkel explained this would be part of the first phase of the process. Ald. Soltysiak made a motion to recommend the Marketing Plan & Analysis Proposal by Vierbicher/Voltedge to the Common Council for approval. Commissioner Lefebvre seconded. Upon a voice vote, the motion carried unanimously. Janesville Road Loan Request: Young’s Auto Body (S76 W17833 Janesville Road) Director Muenkel explained Young’s Auto Body is the first loan request for Janesville Road. The property is located in the south side of Janesville Road east of Pioneer Drive. The existing building will be removed by the County as part of the Janesville Road project, and there was a house on the property that has already been removed. Mr. Young has already received approvals for the new building. The total loan package is $494,000, which includes an SBA loan, a bank loan, equity, and the city loan request for $25,000. SEWRPC will administer the loan the same as the City’s Revolving Loan Program. John Meland has reviewed the application and loan package. Mr. Young is requesting a 3 year deferral on the loan which will give them one year of uninterrupted business after the completion of the Janesville Road reconstruction project. The contingency of the loan includes collateral and the City would be junior on the loan for the land, which appraises at $300,000. Staff recommends approval. Commissioner Glazer questioned if this is the best place for a body shop in this area. Director Muenkel noted that zoning allows the use. Ald. Soltysiak stated right now the market supports it, and this plan might help spur growth. Commissioner Lefebvre made a motion to approve the Janesville Road Loan Request for Young’s Auto Body. Ald. Soltysiak seconded. Upon a voice vote, the motion carried unanimously. OLD BUSINESS Tess Corners Redevelopment District #1 Implementation More streetscaping is encouraged along Janesville Road in the Tess Corners area. Graef will be doing the design work. Money will come from the Janesville Road reconstruction budget to fund this project. Downtown Redevelopment District #2 Implementation Janesville Road Streetscaping was approved in the capital budget for next year. Pioneer Drive reconstruction has also been approved by the Committee of the Whole for 2012 in a straw vote to move forward for final approval by Council. Ald. Soltysiak expressed concern over spending 2.5 million dollars on Pioneer Drive until he sees data that shows if the road is reconstructed it will bring CDA Minutes Page 3 September 20, 2011 development. Director Muenkel noted reconstruction of Pioneer Drive is based on the Redevelopment Plan from CDA. th Residential Grant program will be on the Council agenda for September 27. Director Muenkel encouraged CDA members to attend to answer questions that may arise. Ald. Soltysiak questioned when the lake park project will be coming to Council. Director Muenkel stated th Council referred this issue to the Park Board and it is now coming back to Council on September 27 for discussion on purchasing the property. Muskego Business Park Redevelopment District#3 Implementation There is a new link on the City’s website called Shop Muskego. This web based program has the list of all the businesses in the City and sorts them by business type. The business owner can log in to their page and add more information such has hours, coupons, employment, pictures, and a link to their website. Staff can use this website to reach out to businesses with information as well. Sales and lease opportunities are available on this website also. Commissioner Glazier stated this is a positive step in implementation. Commissioner Konkel suggested a logo for the industrial parks be used such as the new signs for the Business Park. MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW Redevelopment District Development & Other Miscellaneous Information Updates None Next Meeting Date October 18, 2011 at 6:00 PM ADJOURNMENT: There being no further business, Ald. Soltysiak moved for adjournment, Commissioner Lefebvre seconded. Upon a voice vote, the motion carried unanimously. Meeting adjourned at 7:39 PM. Respectfully Submitted, Kellie McMullen Recording Secretary