Commuinity Development Authority- MINUTES - 9/20/2011
CITY OF MUSKEGO Approved 10/18/11
COMMUNITY DEVELOPMENT AUTHORITY (CDA)
MINUTES
TUESDAY, SEPTEMBER 20, 2011
Chairman Glazier called the meeting of the Community Development Authority to order at 6:00 PM
Those in attendance recited the Pledge of Allegiance.
STATEMENT OF PUBLIC NOTICE
The meeting was posted in accordance with the Open Meeting Law.
PRESENT: Rob Glazier, Larry Lefebvre, Gail Konkel, Ald. Soltysiak (6:05 PM), Ald. Snead and
Executive Director Muenkel
EXCUSED: Bill Engelking
NOT PRESENT: Jason Thompson
APPROVAL OF THE MINUTES OF THE AUGUST 25, 2011 MEETING:
Commissioner Lefebvre moved to approve the minutes of the August 25, 2011 meeting.
Commissioner Glazier seconded. Commissioner Konkel requested it be noted in the minutes
she was excused from the meeting and not absent. Upon a voice vote, the motion was approved
4-0-1 with Commissioner Konkel abstaining.
NEW BUSINESS
Marketing Plan & Analysis Proposal Discussion : Vierbicher/Voltedge
Director Muenkel introduced Ken Maly of Vierbicher who was invited by the CDA to answer any questions of
the Commissioners. Mr. Maly gave some background into the two companies Vierbicher and Voltedge.
Vierbicher specializes in commercial retail development, while Voltedge targets industrial and larger uses.
Vierbicher will take that information and determine where these types of developments can be located and
will put together an implementation plan detailing what the City, CDA, or different groups can do. The
process is broken down into several phases. Phase 1 - Vierbicher will purchase retail data from outside
sources and Voltedge will research data from the census, Department of Workforce Development, tax rolls
and utility companies. Phase 2 - Vierbicher will talk with local businesses, brokers, and realtors to
determine what is missing and why. Phase 3 – Voltedge rates the labor force, schools, taxes, and crime in
Muskego and how important it is to businesses. Based on this information Voltedge creates marketing
brochures with attributes that are important to each industry. The City can use this information in
discussions with the targeted businesses.
Discussion took place on how the implementation process would be handled. Mr. Maly explained their role
would be to do the study, create the plan, and identify the opportunities. The City would then carry out the
implementation of the plan. As part of identifying the opportunities, Vierbicher uses a database called Plain
Vanilla Shell that the City would have access to, which lists many of the national chain companies and
includes the contact person for this region.
Director Muenkel questioned if there will be a check-up with the community and what is used as a
measurement of the plan. Mr. Maly explained value increase, job creation, wages, employment and the
number of contacts that were made are all used as measurements of the plan. Mr. Maly added there will be
a 1-year check back, but this could be adjusted.
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September 20, 2011
Discussion took place on how to make the plan and the implementation of the plan successful. Mr. Maly
explained that during the study they may find things that need to be done to prepare the area for
development such as space and land availability. Mr. Maly also added it is critical to learn what the
objections are from developers and businesses. The objection of traffic counts might be true in certain
areas, but the City has access to Hwy 43 in certain corridors and that will be important for these sites.
During the study the different corridors will be looked at and certain areas will be more appropriate for
different types of businesses. Mr. Maly added that all proposed plans whether it be a new park or a road
reconstruction should be made know to Vierbicher as soon as possible so they can include it in their study.
It was the consensus of the Commissioners that Vierbicher and Voltedge met the requirements of the RFP.
Commissioner Glazier suggested that a yearly follow up meeting take place with them for the first 3-5 years
to determine if the City is doing well, and if not, why. Director Muenkel agreed and explained there is
money in the CDA budget to make amendments to the proposal and make the plan more of a working
document. The Commissioners also agreed that there must be a commitment by the CDA and the City to
act on this plan. Commissioner Konkel added that members of the community, such as Mayor’s Task
Force, could be involved. Director Muenkel explained this would be part of the first phase of the process.
Ald. Soltysiak made a motion to recommend the Marketing Plan & Analysis Proposal by
Vierbicher/Voltedge to the Common Council for approval. Commissioner Lefebvre seconded. Upon
a voice vote, the motion carried unanimously.
Janesville Road Loan Request: Young’s Auto Body (S76 W17833 Janesville Road)
Director Muenkel explained Young’s Auto Body is the first loan request for Janesville Road. The property is
located in the south side of Janesville Road east of Pioneer Drive. The existing building will be removed by
the County as part of the Janesville Road project, and there was a house on the property that has already
been removed. Mr. Young has already received approvals for the new building. The total loan package is
$494,000, which includes an SBA loan, a bank loan, equity, and the city loan request for $25,000.
SEWRPC will administer the loan the same as the City’s Revolving Loan Program. John Meland has
reviewed the application and loan package. Mr. Young is requesting a 3 year deferral on the loan which will
give them one year of uninterrupted business after the completion of the Janesville Road reconstruction
project. The contingency of the loan includes collateral and the City would be junior on the loan for the land,
which appraises at $300,000. Staff recommends approval. Commissioner Glazer questioned if this is the
best place for a body shop in this area. Director Muenkel noted that zoning allows the use. Ald. Soltysiak
stated right now the market supports it, and this plan might help spur growth. Commissioner Lefebvre
made a motion to approve the Janesville Road Loan Request for Young’s Auto Body. Ald. Soltysiak
seconded. Upon a voice vote, the motion carried unanimously.
OLD BUSINESS
Tess Corners Redevelopment District #1 Implementation
More streetscaping is encouraged along Janesville Road in the Tess Corners area. Graef will be doing the
design work. Money will come from the Janesville Road reconstruction budget to fund this project.
Downtown Redevelopment District #2 Implementation
Janesville Road Streetscaping was approved in the capital budget for next year.
Pioneer Drive reconstruction has also been approved by the Committee of the Whole for 2012 in a straw
vote to move forward for final approval by Council. Ald. Soltysiak expressed concern over spending 2.5
million dollars on Pioneer Drive until he sees data that shows if the road is reconstructed it will bring
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September 20, 2011
development. Director Muenkel noted reconstruction of Pioneer Drive is based on the Redevelopment Plan
from CDA.
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Residential Grant program will be on the Council agenda for September 27. Director Muenkel encouraged
CDA members to attend to answer questions that may arise.
Ald. Soltysiak questioned when the lake park project will be coming to Council. Director Muenkel stated
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Council referred this issue to the Park Board and it is now coming back to Council on September 27 for
discussion on purchasing the property.
Muskego Business Park Redevelopment District#3 Implementation
There is a new link on the City’s website called Shop Muskego. This web based program has the list of all
the businesses in the City and sorts them by business type. The business owner can log in to their page
and add more information such has hours, coupons, employment, pictures, and a link to their website. Staff
can use this website to reach out to businesses with information as well. Sales and lease opportunities are
available on this website also. Commissioner Glazier stated this is a positive step in implementation.
Commissioner Konkel suggested a logo for the industrial parks be used such as the new signs for the
Business Park.
MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
Redevelopment District Development & Other Miscellaneous Information Updates
None
Next Meeting Date
October 18, 2011 at 6:00 PM
ADJOURNMENT:
There being no further business, Ald. Soltysiak moved for adjournment, Commissioner Lefebvre
seconded. Upon a voice vote, the motion carried unanimously. Meeting adjourned at 7:39 PM.
Respectfully Submitted,
Kellie McMullen
Recording Secretary