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Commuinity Development Authority- MINUTES - 8/25/2011 CITY OF MUSKEGO approved COMMUNITY DEVELOPMENT AUTHORITY (CDA) (Cassette Recording) MINUTES THURSDAY, AUGUST 25, 2011 Chairman Glazier called the meeting of the Community Development Authority to order at 6:13 PM Those in attendance recited the Pledge of Allegiance. STATEMENT OF PUBLIC NOTICE The meeting was posted in accordance with the Open Meeting Law. PRESENT: Commissioners Bill Engelking, Rob Glazier, Larry Lefebvre, Ald. Soltysiak and Executive Director Muenkel NOT PRESENT: Ald. Snead, Jason Thompson EXCUSED: Gail Konkel GUESTS: Ald. Borgman, Jodie Gruenstern, Ald. Harenda, Diane Ruehle APPROVAL OF THE MINUTES OF THE JULY 21 MEETING Commissioner Engelking moved to approve the minutes of July 21, 2011 meeting. Ald. Soltysiak seconded. Upon a voice vote, the motion to approve the minutes carried. PUBLIC INPUT: Diane Ruehle informed the commissioners that she would be losing a house on her property due to the Janesville Road reconstruction. With the house gone, then the remaining house would have its garage facing Janesville Road. She had reviewed the proposed Residential Improvement Grant Program and was requesting the commissioners to change the façade requirement of the program as she would not like to be let out of the program because of the wording of the façade. Also, because her driveway is so long she is compelled by the city to put in a semi-permeable drive and this work was quoted between $10,000-$15,000 and would the grant consider awarding more than the $3,000. Chairman Glazier believed that the driveway project would be eligible for the grant money. Ald. Soltysiak stated that the way the grant is proposed would be 50 percent matching up to $3,000. As the residential grant program has not been approved, she was advised to meet with Executive Director Muenkel on the project and the expenses of the project to see how it works into a project plan for the CDA. Ald. Soltysiak stated that once the residential grant program is in place, then she can come before the CDA with a proposal and they can then take action on it. Another concern of Ms. Ruehle’s was would she have to follow the business design guide on the improvements. Executive Director Muenkel advised that there is no design guide for residential; those are done on a case-by-case basis but the improvements would have to significantly enhance the view along the corridor. NEW BUSINESS Marketing Plan & Analysis Request for Proposed Discussion Executive Director Muenkel reported receiving eight proposals. He prepared an evaluation sheet on the submitted proposals. The evaluation was based on what was in the RFP and what the CDA had mentioned they wanted to have in the final plan. Most of the plans were analysis heavy which was great but the CDA wanted to take the marketing to the next level on how the plan could be implemented. The company that came closest to what the CDA commissioners wanted was Vierbicher Associates, Inc. and they were partnered with a firm out of Madison, Adv. Voltedge, a marketing firm. He thought that CDA Minutes Page 2 August 25, 2011 Vierbicher would do the analysis and Voltedge, the marketing. Commissioner Engelking stated they needed to know what industries to go after and who to talk to within these industries; what is the action plan. Once they settle on a company, Executive Director Muenkel said they can do a contract and be specific in the contract on what the CDA wants. Due to her experience in the marketing field, input from Commissioner Konkel will be sought on these proposals. In the near future, representatives from selected companies will be invited to a CDA meeting to discuss their proposals. State Farm Insurance Grant Request Update Executive Director Muenkel reported that since the approval of the $3,000 grant for State Farm’s landscaping, Mr. Haag had made some minor changes to the original landscaping plan. The CDA commissioners did not think this was a significant alteration of the plan to void the awarding of the grant. Animal Doctor, Inc. Grant Request Executive Director Muenkel presented the request from Jodie Gruenstern for $3,000 in grant monies to offset approximately $30,000 in improvements. The improvements will consist of applying a new brick (matching the principal structure) to the base of the monument sign, redoing the steps and walkway to the front of the building, removing all overgrown landscaping and replacing to the front building and installing a new decorative fence around the front building. Dr. Gruenstern asked if any slight deviation of the type of fence would affect the grant approval. Chairman Glazier stated the CDA members were looking at the concept and they would not like to see huge significant changes, such as focusing on a fence and then there is no fence. Executive Director Muenkel also shared that minor changes should be okay. (Chairman Glazier did disclose that Jodie Gruenstern was his veterinarian.) Ald. Soltysiak moved to approve the grant request in the amount of $3,000. Commissioner Lefebvre seconded. Upon a voice vote, the motion carried. OLD BUSINESS Residential Grant Program CDA commissioners were in receipt of the revised Residential Grant Program. Changes that were proposed at the last meeting were incorporated into the new draft. These changes included: • That a proposal must be submitted by property owners, not tenants. • Note that a condo or other multi-unit development must act as one entity/property under this program • Proof of payment required (paid invoices) before getting grant • 2 bids with one bid being local Muskego contractor if applicable • Clarified one grant a year • Note that preference may be given to first time grant requests • The following was added: Since funding sources are limited, priority will be given to projects demonstrating substantial impact on building and neighborhood aesthetics that contribute to a positive change to how the property is viewed from the right-of-way. Thus, the front facades of structures and the front yards of properties must show significant enhancements to be considered. • Note that….CDA and Common Council reserve the right to lower the amount requested based on the percentage of upgrades actually visible from the right-of-way. • All other changes from the redlined version Commissioner Konkel submitted to staff In view of Ms. Ruehle’s concern, Executive Director Muenkel suggested the change “Thus, the front portion of structure that is viewable from the right-of-way” as a clarification. Commissioner Lefebvre, as a point of clarification, then the condo is considered residential. Ald. Soltysiak mentioned that in a condo situation, each one is a property owner and should be able to apply for a grant. Commissioner Engelking said that common areas of a condo are owned by one entity. Commissioners felt that by using a tax key would simplify the issue CDA Minutes Page 3 August 25, 2011 of eligibility for the grant and make it equitable for all. Other issues discussed were sunset dates and funding for the program. Executive Director Muenkel shared that the Common Council will have to ultimately approve the program and the funding for the program. Chairman Glazier stated that from the CDA’s perspective, they are creating the mechanism to allow this program and the Common Council will have to decide how much they want to fund and for how long. The CDA will be setting up the tool and the Common Council will have to decide how much money will be funded. Some discussion on whether or not the funding could be set up in phases as the Janesville Road project is set up and the phases funded separately. Additional changes recommended were:  Remove the first line relative to the Janesville Road residential improvement grant and subsequent references  Thus, the portions of structure viewable from the right-of-way and the front yards of properties viewable from the right-of-way must show significant enhancements to be considered.  Redefine that the proposal must be submitted by property owner from a single tax key number along Janesville Road. Commissioner Lefebvre moved to recommend the CDA draft of the Residential Improvement Grant Program to the Common Council with the changes. Commissioner Engelking seconded. Upon a voice vote, the motion carried 3-1 with Ald. Soltysiak opposed. Tess Corners Redevelopment District #1 Implementation Executive Director Muenkel reported that they were going to be looking at designing some better streetscaping along Janesville Road. Staff was unable to get to the capital budget meeting for discussion on the monies for the project. He’ll give an update at the next meeting. Downtown Redevelopment District#2 Implementation In addition to the marketing plan which was discussed earlier, Executive Director Muenkel shared that Dilworth’s proposal for development was presented to the Common Council on Tuesday night. Mr. Dilworth was offering the city the opportunity to purchase some of the property along the lake for open space in the future. Common Council referred the issue to the Parks and Recreation Board. He will also be giving an update at the next meeting on the capital budget meeting relative to monies for the streetscaping of Janesville Road and Pioneer Drive. Muskego Business Park Redevelopment District#3 Implementation Executive Director Muenkel reported that the business contact list would include all the business parks in the city. They were able to put the list on the web as Shop Muskego link. It shows a business park directory, types of services offered, and links to the businesses web site. He elaborated on the information that is available through the link Shop Muskego. MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW Redevelopment District Development & Other Miscellaneous Information Updates No additional updates. Next Meeting Date Tuesday, September 20, 6:00 PM, Muskego City Hall ADJOURNMENT: There being no further business, Commissioner Engelking moved for adjournment, Commissioner Lefebvre seconded. Upon a voice vote, the motion carried unanimously. Meeting adjourned at 7:30 PM. Stella Dunahee, CPS Recording Secretary