Commuinity Development Authority- MINUTES - 8/25/2011
CITY OF MUSKEGO approved
COMMUNITY DEVELOPMENT AUTHORITY (CDA) (Cassette Recording)
MINUTES
THURSDAY, AUGUST 25, 2011
Chairman Glazier called the meeting of the Community Development Authority to order at 6:13 PM
Those in attendance recited the Pledge of Allegiance.
STATEMENT OF PUBLIC NOTICE
The meeting was posted in accordance with the Open Meeting Law.
PRESENT: Commissioners Bill Engelking, Rob Glazier, Larry Lefebvre, Ald. Soltysiak and Executive
Director Muenkel
NOT PRESENT: Ald. Snead, Jason Thompson
EXCUSED: Gail Konkel
GUESTS: Ald. Borgman, Jodie Gruenstern, Ald. Harenda, Diane Ruehle
APPROVAL OF THE MINUTES OF THE JULY 21 MEETING
Commissioner Engelking moved to approve the minutes of July 21, 2011 meeting. Ald. Soltysiak
seconded. Upon a voice vote, the motion to approve the minutes carried.
PUBLIC INPUT: Diane Ruehle informed the commissioners that she would be losing a house on her
property due to the Janesville Road reconstruction. With the house gone, then the remaining house
would have its garage facing Janesville Road. She had reviewed the proposed Residential Improvement
Grant Program and was requesting the commissioners to change the façade requirement of the program
as she would not like to be let out of the program because of the wording of the façade. Also, because
her driveway is so long she is compelled by the city to put in a semi-permeable drive and this work was
quoted between $10,000-$15,000 and would the grant consider awarding more than the $3,000.
Chairman Glazier believed that the driveway project would be eligible for the grant money. Ald.
Soltysiak stated that the way the grant is proposed would be 50 percent matching up to $3,000. As the
residential grant program has not been approved, she was advised to meet with Executive Director
Muenkel on the project and the expenses of the project to see how it works into a project plan for the
CDA. Ald. Soltysiak stated that once the residential grant program is in place, then she can come before
the CDA with a proposal and they can then take action on it. Another concern of Ms. Ruehle’s was would
she have to follow the business design guide on the improvements. Executive Director Muenkel advised
that there is no design guide for residential; those are done on a case-by-case basis but the
improvements would have to significantly enhance the view along the corridor.
NEW BUSINESS
Marketing Plan & Analysis Request for Proposed Discussion
Executive Director Muenkel reported receiving eight proposals. He prepared an evaluation sheet on the
submitted proposals. The evaluation was based on what was in the RFP and what the CDA had
mentioned they wanted to have in the final plan. Most of the plans were analysis heavy which was great
but the CDA wanted to take the marketing to the next level on how the plan could be implemented. The
company that came closest to what the CDA commissioners wanted was Vierbicher Associates, Inc. and
they were partnered with a firm out of Madison, Adv. Voltedge, a marketing firm. He thought that
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August 25, 2011
Vierbicher would do the analysis and Voltedge, the marketing. Commissioner Engelking stated they
needed to know what industries to go after and who to talk to within these industries; what is the action
plan. Once they settle on a company, Executive Director Muenkel said they can do a contract and be
specific in the contract on what the CDA wants. Due to her experience in the marketing field, input from
Commissioner Konkel will be sought on these proposals. In the near future, representatives from
selected companies will be invited to a CDA meeting to discuss their proposals.
State Farm Insurance Grant Request Update
Executive Director Muenkel reported that since the approval of the $3,000 grant for State Farm’s landscaping,
Mr. Haag had made some minor changes to the original landscaping plan. The CDA commissioners did not
think this was a significant alteration of the plan to void the awarding of the grant.
Animal Doctor, Inc. Grant Request
Executive Director Muenkel presented the request from Jodie Gruenstern for $3,000 in grant monies to offset
approximately $30,000 in improvements. The improvements will consist of applying a new brick (matching the
principal structure) to the base of the monument sign, redoing the steps and walkway to the front of the building,
removing all overgrown landscaping and replacing to the front building and installing a new decorative fence
around the front building. Dr. Gruenstern asked if any slight deviation of the type of fence would affect the grant
approval. Chairman Glazier stated the CDA members were looking at the concept and they would not like to
see huge significant changes, such as focusing on a fence and then there is no fence. Executive Director
Muenkel also shared that minor changes should be okay. (Chairman Glazier did disclose that Jodie Gruenstern
was his veterinarian.) Ald. Soltysiak moved to approve the grant request in the amount of $3,000.
Commissioner Lefebvre seconded. Upon a voice vote, the motion carried.
OLD BUSINESS
Residential Grant Program
CDA commissioners were in receipt of the revised Residential Grant Program. Changes that were proposed at
the last meeting were incorporated into the new draft. These changes included:
• That a proposal must be submitted by property owners, not tenants.
• Note that a condo or other multi-unit development must act as one entity/property under this
program
• Proof of payment required (paid invoices) before getting grant
• 2 bids with one bid being local Muskego contractor if applicable
• Clarified one grant a year
• Note that preference may be given to first time grant requests
• The following was added: Since funding sources are limited, priority will be given to projects
demonstrating substantial impact on building and neighborhood aesthetics that contribute to a
positive change to how the property is viewed from the right-of-way. Thus, the front facades of
structures and the front yards of properties must show significant enhancements to be considered.
• Note that….CDA and Common Council reserve the right to lower the amount requested based on
the percentage of upgrades actually visible from the right-of-way.
• All other changes from the redlined version Commissioner Konkel submitted to staff
In view of Ms. Ruehle’s concern, Executive Director Muenkel suggested the change “Thus, the front portion of
structure that is viewable from the right-of-way” as a clarification. Commissioner Lefebvre, as a point of
clarification, then the condo is considered residential. Ald. Soltysiak mentioned that in a condo situation, each
one is a property owner and should be able to apply for a grant. Commissioner Engelking said that common
areas of a condo are owned by one entity. Commissioners felt that by using a tax key would simplify the issue
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August 25, 2011
of eligibility for the grant and make it equitable for all. Other issues discussed were sunset dates and funding for
the program. Executive Director Muenkel shared that the Common Council will have to ultimately approve the
program and the funding for the program. Chairman Glazier stated that from the CDA’s perspective, they are
creating the mechanism to allow this program and the Common Council will have to decide how much they
want to fund and for how long. The CDA will be setting up the tool and the Common Council will have to decide
how much money will be funded. Some discussion on whether or not the funding could be set up in phases as
the Janesville Road project is set up and the phases funded separately. Additional changes recommended
were:
Remove the first line relative to the Janesville Road residential improvement grant and subsequent
references
Thus, the portions of structure viewable from the right-of-way and the front yards of properties viewable
from the right-of-way must show significant enhancements to be considered.
Redefine that the proposal must be submitted by property owner from a single tax key number along
Janesville Road.
Commissioner Lefebvre moved to recommend the CDA draft of the Residential Improvement Grant
Program to the Common Council with the changes. Commissioner Engelking seconded. Upon a voice
vote, the motion carried 3-1 with Ald. Soltysiak opposed.
Tess Corners Redevelopment District #1 Implementation
Executive Director Muenkel reported that they were going to be looking at designing some better streetscaping
along Janesville Road. Staff was unable to get to the capital budget meeting for discussion on the monies for
the project. He’ll give an update at the next meeting.
Downtown Redevelopment District#2 Implementation
In addition to the marketing plan which was discussed earlier, Executive Director Muenkel shared that
Dilworth’s proposal for development was presented to the Common Council on Tuesday night. Mr. Dilworth
was offering the city the opportunity to purchase some of the property along the lake for open space in the
future. Common Council referred the issue to the Parks and Recreation Board. He will also be giving an update
at the next meeting on the capital budget meeting relative to monies for the streetscaping of Janesville Road
and Pioneer Drive.
Muskego Business Park Redevelopment District#3 Implementation
Executive Director Muenkel reported that the business contact list would include all the business parks in the
city. They were able to put the list on the web as Shop Muskego link. It shows a business park directory, types
of services offered, and links to the businesses web site. He elaborated on the information that is available
through the link Shop Muskego.
MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
Redevelopment District Development & Other Miscellaneous Information Updates
No additional updates.
Next Meeting Date
Tuesday, September 20, 6:00 PM, Muskego City Hall
ADJOURNMENT:
There being no further business, Commissioner Engelking moved for adjournment, Commissioner
Lefebvre seconded. Upon a voice vote, the motion carried unanimously. Meeting adjourned at 7:30 PM.
Stella Dunahee, CPS
Recording Secretary