CCR2020005-Attachment
BEER GARDEN AGREEMENT
THIS AGREEMENT is made and entered into by and between Component Brewing
st
Company, LLC (the “BREWER”) whose street address is 2018 S 1 St #207, Milwaukee,
Wisconsin 53207, and The City of Muskego, a municipal corporation organized and existing
under the laws of the State of Wisconsin located at W182 S8200 Racine Avenue, Muskego, WI
53150 (the “HOST”) (the “AGREEMENT”).
PRELIMINARY RECITALS
WHEREAS, BREWER is the owner and operator of the Muskego Beer Garden.
WHEREAS, BREWER is in the business of selling alcoholic beverages and possesses the
necessary licensing, experience, and resources to create a beer garden experience at HOST
facilities, and HOST wishes to have a qualified business operate a beer garden at HOST
facilities.
NOW, THEREFORE, in consideration of the mutual covenants and conditions contained herein,
the receipt and adequacy of which are acknowledged, the BREWER and HOST agree to the
following terms:
TERM/RENEWAL
This AGREEMENT shall commence on date of acceptance by BREWER and HOST and
terminate on September 20, 2020. HOST may terminate this AGREEMENT for any reason upon
not less than thirty (30) calendar days written Notice to BREWER.
BEER GARDEN
The BREWER shall provide a beer garden experience at the HOST park facilities identified
above on a rotating basis. “Beer Garden” is defined as an event at which BREWER may sell
alcoholic beverages, non-alcoholic beverages, food and merchandise. In addition, BREWER
shall provide a fun venue for families to enjoy HOST Park facilities. BREWER must provide
games and activities for the purpose of family entertainment at the Beer Garden. BREWER
must provide food and live entertainment at each Beer Garden event.
GRANT OF RIGHT AND PRIVILEGE
OBLIGATION TO SELL AND PROVIDE
The HOST grants the BREWER the right and privilege to provide merchandise, alcoholic
beverages and non-alcoholic beverages at the Beer Garden. During the term of this Agreement,
the HOST shall not permit any other brewery with the right and privilege to operate a beer
garden or similar experience at any of the HOST park facilities as identified above on the same
days as BREWER. For illustration purposes, if BREWER is operating a Beer Garden on June 1,
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2020 at Veteran’s Memorial Park, then HOST shall not permit another brewer to operate a
separate beer garden experience on June 1, 2020 at the same location. BREWER may provide
a third party vendor to supply food or entertainment during the operation of the Beer Garden.
BREWER will ensure the Beer Garden facilities are functioning in a manner compliant with all
State and Local codes, laws and regulations. HOST’s reserves the right to approve or disallow
third party vendors in the HOSTS sole discretion.
DATES AND HOURS OF OPERATION
Weather permitting, Beer Garden dates of operations will be May 29-May 30, July 17-18 and
September 18-19; Beer Garden hours of operation are intended to be from 4:00 pm to 9:00 pm
on Friday’s and Saturdays, unless otherwise noted in this AGREEMENT. No alcohol shall be
dispensed or distributed to patrons after 9:00 pm. Dates and times of operation may be modified
upon written approval of the HOST. In the event of a weather cancellation, make-up date can
be scheduled the Sunday of each hosting weekend.
BEER GARDEN SITE
The Beer Garden will be located at Veterans Memorial Park, w182s8200 Racine Ave, Muskego,
WI 53150.
MARKETING
It is advantageous for both parties to jointly market the Beer Garden. All marketing shall be
mutually acceptable to both parties. BREWER’s logo will be shared with HOST, and HOST’s
logo will be shared with BREWER for the purpose of cross marketing Beer Garden events.
Announcement of events will be scheduled and agreed upon by both parties. Upon the
termination or expiration of this Agreement, each party shall immediately cease using the
trademarks or any other logos of the other party.
Marketing campaign and logo usage must be agreed upon/approved by all participants prior to
any promotion. HOST will promote the event via website and social media posts a minimum of
two months prior to each beer garden weekend. Both parties must agree upon hashtags, event
name/date/time/location. BREWER will create social media events, which HOST will share
throughout its social media platforms.
It is advantageous for both parties to promote that the HOST’s proceeds from Beer Garden
sales will benefit Muskego Parks improvements.
SIGNAGE
BREWER will provide signage one month prior to Beer Garden. HOST will purchase and secure
any sign permits for Beer Garden. BREWER’s logo will be included in signage. BREWER will
provide digital signage files to HOST for printing and posting at HOST discretion.
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MANAGEMENT OF THE BEER GARDEN
It is the responsibility of the BREWER to manage the distribution of alcohol. BREWER shall
monitor the service of alcoholic beverages, making sure no one under the age of twenty-one
(21) is drinking alcohol and refusing service to people who appear to be intoxicated or using
poor judgment in their drinking. Public shall bring no carry-in alcoholic beverages to the Beer
Garden. BREWER must maintain general cleanliness during Beer Garden(s) event hours, with
responsibility of removing event refuse/recycling, stocking of restrooms, evening light control,
etc.
PERSONNEL
The BREWER shall supply all personnel necessary to carry out its responsibilities under this
AGREEMENT. The HOST shall supply all personnel necessary to procure appropriate seating,
refuse receptacle and electrical needs during setup, and direct traffic/parking and maintain
general cleanliness during the Beer Garden.
THIRD PARTY VENDORS
Third party vendors are not a party to this AGREEMENT. BREWER may fulfill its responsibilities
under this AGREEMENT by contracting with third party vendors to provide services (“Third
Party Vendor”). HOST reserves the right to approve or disallow Third Party Vendors in the
HOST’s sole discretion.
BEER GARDEN SITE AND EQUIPMENT
BREWER shall be responsible for each site established as the Beer Garden. Games and
entertainment shall be safe and well-maintained. All Beer Garden equipment and disposable
expenses in establishing the Beer Garden are the responsibility of the BREWER. All necessary
equipment and personnel to create the Beer Garden experience are the responsibility of the
BREWER. The BREWER shall include all labor, merchandise, alcoholic and non-alcoholic
beverage supplies, equipment and related items necessary to serve the needs of the customers
of a Beer Garden.
RESPONSIBILITY OF HOST
Anything to the contrary notwithstanding, HOST shall be responsible for and shall take the
following actions: (a) cleanliness of the area surrounding the Beer Garden before and after
hours of operation, including without limitation lawn mowing and maintenance of the restrooms,
and. HOST shall provide electrical supplies and adequate lighting, seating and tables, waste
receptacles, and sufficient space for Beer Garden setup. HOST is responsible for complying
with all laws, including those related to safety, applicable to the HOST in connection with this
Agreement.
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CLEANLINESS
BREWER shall keep the premises and the Beer Garden site clean during hours of operation,
and facility keys will be assigned to BREWER for use. No offensive or refuse matter, nor any
substance constituting an unnecessary, unreasonable, or unlawful hazard, nor any material
detrimental to the public health, shall be permitted to remain thereon, and BREWER shall
prevent any such matter or material from being or accumulating upon the Beer Garden site.
BREWER shall maintain recycling efforts by using #1, #2 or #5 recyclable drink cups for
beverage service.
BREWER shall see that all garbage or refuse is collected as often as necessary and in no case
less than once per event and disposed of in the HOST receptacles.
HOST will supply waste receptacles and recycling receptacles for the Beer Garden use.
BEVERAGE AND MERCHANDISE FEES
In return for the right to sell merchandise, alcoholic and non-alcoholic beverages through the
Beer Garden, the BREWER shall pay the HOST Four Hundred and 00/100 Dollars ($400.00)
per day when Beer Garden is open no later than thirty (30) days after the Beer Garden event.
BREWER shall provide HOST with the necessary documentation and accounting evidencing
gross beverage and merchandise sales along with event payment. In the event of a dispute,
HOST may prohibit BREWER from hosting any future events and terminate this agreement
immediately in the HOST’s sole discretion.
INCLEMENT WEATHER
Beer Garden is an outdoor experience. BREWER shall make every effort to hold events as
scheduled. Cancellation of an event is dependent upon weather conditions at the host facility.
The decision to cancel an event is the mutual responsibility of the BREWER and HOST and will
be made as close to event time as possible. BREWER and HOST will assist with social media
postings to notify the public. In the event of a cancellation due to weather, BREWER is not
responsible for the per day fee of $400.00 as stated herein.
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INDEMNIFICATION
The HOST, forever discharges, holds harmless and indemnifies the BREWER, its agents and
employees, and its or their successors and assigns, from and against any and all claims,
demands, damages, costs including attorney fees, actions and causes of action of whatever
kind or nature, incurred by BREWER (its agents and employees, and its or their successors and
assigns) for any third party claim to the extent arising out of (a) a material breach or non-
fulfillment of any material representation, warranty or covenant in this Agreement by HOST (or
its personnel) or (b) any negligence or more culpable act or omission of HOST (or its personnel)
in connection with the performance of its obligations under this Agreement.
The BREWER, forever discharges, holds harmless and indemnifies the HOST, its Departments,
Commissions, Officials, Agents and Employees, his her its or their successors and assigns
(“Released Parties”) from any and all claims, demands, damages, costs including attorney fees,
actions and causes of action of whatever kind or nature, incurred by the Released Parties for
any third party claim to the extent arising out of (a) a material breach or non-fulfillment of any
material representation, warranty or covenant in this Agreement by BREWER (or its personnel)
or (b) any negligence or more culpable act or omission of BREWER (or its personnel) in
connection with the performance of its obligations under this Agreement.
INSURANCE
In order to protect against potential liability arising out of the activities performed hereunder,
BREWER shall obtain and maintain, in full force and affect, comprehensive general liability,
bodily injury and property damage insurance coverage with minimum limits of $1,000,000 per
occurrence and $1,000,000 aggregate. Said insurance may not be cancelled, reduced or
changed in any way without at least thirty (30) day written notice to the HOST. Failure to provide
proper notice, in and of itself, shall be grounds for termination of this AGREEMENT. Brewer
shall obtain Certificates of Insurance as well as Endorsements to its insurance policies as
follows:
➢ 30 day notice of cancellation.
➢ BREWER’s primary insurance.
➢ Waiver of rights of recovery against others to us.
➢ Naming the HOST as an additional insured.
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ASSIGNMENT
This AGREEMENT may not be assigned by the BREWER without the prior written consent of
the HOST.
INDEPENDENT CONTRACTOR
For purposes of this AGREEMENT, the BREWER is an independent contractor and not the
employee or agent of the HOST. The BREWER is not an employee of the HOST for any
purpose whatsoever, to include coverage under the Wisconsin Worker’s Compensation Statute.
JURISDICTION/VENUE
The circuit court of Waukesha County, Wisconsin, shall have exclusive jurisdiction for any legal
proceedings concerning this AGREEMENT, and Waukesha County shall be the exclusive venue
for such proceedings. All such proceedings shall be governed by the laws of the State of
Wisconsin.
DISPUTE RESOLUTION
Should disputes arise between parties during the course of this AGREEMENT, the parties shall
make a good faith attempt to resolve disputes through dialogue and negotiation. If such efforts
fail to resolve the differences, prior to the commencement of legal action, the parties will attempt
to resolve the issues through mediation conducted in Waukesha County, State of Wisconsin, by
a Wisconsin mediator chosen by AGREEMENT of the parties. The parties shall share equally in
all costs associated with Mediation.
RELATIONSHIP
Nothing contained in this AGREEMENT shall constitute or be construed to create a partnership
or joint venture between the HOST and the BREWER or successors or assigns. This
AGREEMENT does not create the relationship of principal and agent.
FORCE MAJEURE
The obligation of the Parties shall be excused by detention of key personnel by sickness,
accident, riot, strike, epidemic, act of God, Force Majeure or any other legitimate condition
beyond the control of the obliged Party. In case of Force Majeure, neither Party shall be liable
for indirect, special or consequential damages arising from any breach of this Agreement.
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SEVERABILITY
In the event that any provision of this AGREEMENT is deemed to be invalid by reason of the
operation of any law or by reason of the interpretation placed thereon by any Governmental
Authority, the validity, legality and enforceability of the remaining terms and provisions of this
AGREEMENT shall not in any way be affected or impaired thereby, all of which shall remain in
full force and effect, and the affected term or provision shall be modified to the minimum extent
permitted by law so as to achieve most fully the intention of this AGREEMENT.
ENTIRE AGREEMENT; AMENDMENTS
This AGREEMENT, together with any attachments, shall constitute the entire AGREEMENT
between the parties and previous communications or AGREEMENTS pertaining to the subject
matter of this AGREEMENT are hereby superseded. Any contractual revisions may be made
only by a written amendment to this AGREEMENT, signed by both parties prior to the ending
date of this AGREEMENT.
NOTICES
BREWER: HOST:
Component Brewing Company, LLC _____________________________
Attn: Jonathan Kowalske _____________________________
st
2018 S 1, #207 _____________________________
Milwaukee, WI 53207 _____________________________
In Witness Whereof, the parties hereto agree to this AGREEMENT:
BREWER: HOST:
Component Brewing Company, LLC ________________________________
BY:______________________________ BY:______________________________
Jonathan Kowalske
Owner, Sales & Marketing Name: ___________________________
Dated: ___________________ Title: ____________________________
Dated: ___________________
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