ORD20211462-Alcohol Beverages
COMMON COUNCIL - CITY OF MUSKEGO
ORDINANCE #1462
AN ORDINANCE TO AMEND CHAPTER 132
OF THE MUNICIPAL CODE OF THE CITY OF MUSKEGO
(Alcohol Beverages.)
THE COMMON COUNCIL OF THE CITY OF MUSKEGO, WISCONSIN, DO ORDAIN
AS FOLLOWS:
SECTION 1: Chapter 132 of the Municipal Code of the City of Muskego, is hereby
amended to read as follows:
§ 132-1 State statutes adopted.
A. Chapter 125. The provisions of Chapter 125, Wisconsin Statutes, relating to the sale
of intoxicating liquor and fermented malt beverages, and any subsequent
amendments, exclusive of any provisions thereof relating to the penalty to be
imposed or the punishment for violation of such statutes, are adopted and made a
part of this Chapter by reference. The city further elects that retail “Class B” licenses
shall be issued under Wis. Stats. Section 125.51(3)(b) rather than under Wis. Stats.
Section 125.51(3)(a).
B. The provisions of Section 139.08(4), Wisconsin Statutes, authorizing inspection for
enforcement of Chapters 125 and 139, Wisconsin Statutes, during all reasonable
hours, and Section 139.22, Wisconsin Statutes, authorizing seizure of alcohol
beverages which violate Sections 139.01 to 139.25 and Chapter 125, Wisconsin
Statutes, are adopted and made part of this Chapter by reference.
C. Penalty for Violation of This Chapter. Any person, firm, partnership, or corporation
who violates any part of this Chapter shall be subject to the penalty and enforcement
provisions in Section 1-4 of this Code of Ordinances.
§ 132-2 License fees.
A. Licenses and permits may be issued by the City Clerk under the authority of the
Common Council after payment of the appropriate fees, which when so issued shall
permit the holder to sell, deal, or traffic in alcohol beverages as provided in Ch. 125,
Wis. Stats.
B. Fees for the above-noted licenses and permits shall be in such amount as may be
established by the Common Council from time to time by separate Resolution.
C. Any applicable publication fee and/or application fee and/or investigation fee shall be
submitted with the license or permit application as may be established by the
Common Council from time to time by separate Resolution.
D. The fees for licenses or permits that are not granted shall be refunded after
deducting the application fee and all actual publication fees and investigation fees.
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E. Fees for partial licensing years may be prorated at the discretion of the Common
Council, except when State law requires prorated fees. In all cases when in its
discretion the Common Council issues an alcohol beverage license for a partial year,
a minimum fee of $25 and all actual publication fees and investigation fees must be
paid.
F. Once any license or permit is issued, no return of any payment shall be made
regardless of whether the license or permit is used for the entire year.
G. The fee for regular, provisional, and temporary operator's licenses shall be set by a
Resolution approved by the Common Council.
H. Regular operator's licenses issued under this Chapter shall expire biennially on June
30th of each year.
I. A provisional operator's license issued under this Chapter shall expire 60 days after
its issuance or when a regular operator's license is issued to the holder, whichever is
earlier. Provisional operator's licenses shall not be renewed.
J. Temporary operator's licenses issued under this Chapter shall be valid for any
period from one day to 14 days, and the period for which it is valid shall be stated on
the license.
§ 132-3 Background checks.
A. The city conducts a background check on every applicant. There is an additional fee
for the background check. If you have not lived in Wisconsin any time in the five
years before applying, you will be charged an additional amount for background
checks in each of those States.
B. Upon receipt of a license application under the provisions of this Chapter, the City
Clerk-Treasurer shall forward a copy of the application to the appropriate
Departments to conduct an investigation of the applicant(s) as set forth below.
C. All alcohol beverage licenses. The Police Department, Fire Department, Health
Department, and Building Inspector and other persons authorized may conduct an
investigation and inspection of the premises mentioned in the application, to
determine if the premises complies with all applicable regulations, ordinances, and
laws. The Police Department shall perform a driver's history and criminal record
check for all persons included in the application, both new and renewal.
D. In determining the suitability of an applicant, consideration shall be given to the
appropriateness of the location and premises where such licensed business is to be
conducted and the best interest of the City’s economic health and welfare.
§ 132-4 Premises license application.
A. Application for a license to sell or deal in alcohol beverages shall be made in writing
on the form prescribed by Section 125.04(3), Wisconsin Statutes, and shall be filed,
together with the cost of publication as provided by Resolution of the Common
Council with the City Clerk not less than fifteen (15) days prior to the granting of the
license. Applications for licenses to be issued under Sections 125.26(6) and
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125.51(10), Wisconsin Statutes, (picnic) shall be filed with the City Clerk at least four
weeks before the event, unless the same event has been approved previously, but
even in those instances not less than five business days prior to the event.
B. Provisional Premises. The City Clerk is the official who grants or revokes a
provisional retail license.
C. Temporary Class “B” (Fermented Malt Beverage) and “Class B” (Wine) Picnic
License. The City Clerk-Treasurer or designee is authorized to issue temporary
Class "B" (picnic) beer licenses and temporary "Class B" (picnic) wine licenses
pursuant to Section 125.26(1) and 125.51(1)(a), Wis. Stats. The licenses may be
issued only to bona fide clubs and chambers of commerce, to county or local fair
associations or agricultural societies, to churches, lodges or societies that have been
in existence for at least six months before the date of application, and to posts of
veterans' organizations authorizing the sale of fermented malt beverages at a
particular picnic or similar gathering, at a meeting of the post, or during a fair
conducted by the fair association or agricultural society. The fee for such license
shall be established by the governing body, but may not exceed $10.
D. Timing for Premises Applications for “Class B” Licenses.
1. Applicants may apply for a “Class B” intoxicating liquor license no more than
ninety (90) days before occupancy and opening. Before this submittal should
occur, the applicant must discuss their proposed use with the Community
Development Department to ensure that said use is allowed in its proposed
location/zoning district. This subsection does not apply to temporary licenses
issued under Section 125.51(10), Wisconsin Statutes.
2. Upon the granting of a “Class B” intoxicating liquor license, the licensee shall
meet all conditions set forth in Chapter 125, Wisconsin Statutes, and the
Muskego Municipal Code and pay the license fee, prior to issuance of the
license, within ninety (90) days of filing the application with the City Clerk. Failure
to do so is grounds for revocation of the license. This provision does not apply to
premises where operation is delayed by construction lasting ninety (90) days or
more as verified by the inspection services department as provided in subsection
(D)(3) of this section.
3. Construction Time Delay.
a. For premises construction that will take more than ninety (90) days, an
applicant may, after receiving approval of its plan and method of operation
from the Common Council, apply for a “Class B” intoxicating liquor license.
The Common Council may grant the license with the condition that it will not
be issued until the applicant meets the qualifications set forth in Chapter 125,
Wisconsin Statutes, and the Muskego Municipal Code, pays the licensee fee,
receives an occupancy permit pursuant to Section 164-13, and receives Fire
Department approval. No application will be considered under this provision
unless it is accompanied by a construction timeline and the inspection
services department verifies the accuracy of the timeline. The construction
timeline shall include the time frame for installation of footings and foundation,
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framing, roofing, plumbing and electrical systems, flooring, and fixtures, as
well as a projected date for the issuance of an occupancy permit.
b. No such license granted under subsection (3)(a) of this section may be
renewed unless the Inspection Services Department verifies, in its sole
discretion, that construction is occurring in a manner consistent with the
timeline submitted with the licensee’s initial application. If the Department
determines that construction is not occurring in a manner consistent with the
Code grounds shall exist for revocation or nonrenewal of the license.
c. If a license has been granted under subsection (3)(a) of this section, the
licensee shall meet all conditions set forth in Chapter 125, Wisconsin
Statutes, and the Muskego Municipal Code, obtain an occupancy permit,
receive approval from the Fire Department, and pay the license fee within
eighteen (18) months of the date of the initial granting of the license. Failure
to do so is grounds for revocation of the license. If the Common Council finds
that good cause exists, it may grant the licensee one extension of sixty (60)
days to meet the aforementioned qualifications upon written request of the
licensee filed with the clerk.
§ 132-5 Provisional retail licenses.
A. A provisional retail license may be issued only to a person who has applied for a
Class “A", Class “B", “Class A", “Class B", or “Class C" license and authorizes only
the activities that the type of retail license applied for authorizes.
B. A provisional retail license expires 60 days after its issuance or when the Class “A",
Class “B", “Class A", “Class B", or “Class C" license is issued to the holder,
whichever is sooner. The official who issued the provisional retail license may
revoke the license if he or she discovers that the holder of the license made a false
Statement on the application.
C. No person may hold more than one provisional retail license for each type of license
applied for by the holder per year.
§ 132-6 Restrictions on operation of licensed premises once license has been
granted.
A. The licensee shall conduct the sale of all alcohol products in conformance with
Chapters 125 and 139, Wisconsin Statutes.
B. Inspection and Search. Every applicant procuring a license thereby consents to the
entry of police or other duly authorized representatives of the city at all reasonable
hours for the purpose of inspection and search.
C. Safety and sanitation requirements. Each licensed premises shall be maintained and
conducted in a sanitary manner and shall be a safe and proper place for the purpose
being used..
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D. Sale to intoxicated persons prohibited. No licensee, agent, operator, or server shall
sell, give, procure, or otherwise furnish any alcohol beverages to an intoxicated
person.
E. Underage persons. No licensee shall employ any underage person to serve, sell,
dispense, or give away an alcohol beverage unless authorized by State Law or the
general Codes of the Municipality. The current and future provisions of Section
125.10(2) and Section 125.07(4)(a), (b) or (bm), 125.085(3)(b) and 125.09(2), Wis.
Stats., are adopted and made a part of this section by reference. A violation of any
such provision shall constitute a violation of this section. Any future amendments,
revisions, modifications, or additions of the Statutes incorporated herein are
intended to be made part of this Chapter in order to secure uniform Statewide
regulation of alcohol beverages in this State.
F. Disorderly Conduct Prohibited.
1. Each licensed premises shall be conducted in an orderly manner and no
disorderly, riotous, or indecent conduct shall be allowed at any time on any
licensed premises.
2. It is unlawful for any licensee, or manager or agent of the licensee, to permit any
employee, entertainer, or patron to engage in or exhibit on the licensed premises
any adult entertainment which requires a license under Chapter 124 of the
general Code. Any licensee who violates the provisions of this subsection shall
be subject to liquor license suspension, revocation, or nonrenewal as provided by
Sections 125.10(1) and 125.12(1), Wisconsin Statutes.
G. Structural Alterations Prohibited Without Approval. No structural alteration which
creates an expansion of or changes to the licensed area shall be permitted without
approval of the Finance Committee and Common Council.
H. If a “Class B” intoxicating liquor license issued hereunder is not used within thirty
(30) days after its issuance or its usage is discontinued for a period of thirty (30)
days or more, such situation is grounds for revocation of the license.
I. No alcohol may be sold or served through a drive-thru window.
§ 132-7 Operator’s (bartender’s) license—Requirements.
A. Applicants for an operator’s license are required to complete an application on a
form provided by the Clerk’s office.
B. The City Clerk is directed to provide each applicant a copy of the standards the
Finance Committee and Common Council utilizes in granting licenses.
C. Operator’s Licenses.
1. Pursuant to Section 125.17(1), Wisconsin Statutes, the City Clerk may issue an
operator’s license for any applicant who is qualified under Section 125.04(5),
Wisconsin Statutes, and has not been charged, ticketed, cited, or arrested for
any violation of the violations enumerated in Section 111.335, Wisconsin
Statutes.
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2. Operator’s licenses are valid for two years upon issuance, except that each
license shall be deemed to have been issued July 1st and shall expire on June
30th of the second year.
3. If the City Clerk denies the license due to a criminal conviction, the Clerk will
follow the procedure enumerated in Wis. Stat. Section 111.335(4)(c), by
describing how the criminal record relates to the particular licensed activity, and
allow the applicant to show evidence of rehabilitation and fitness to engage in the
activity. Pursuant to Wis. Stat. Section 111.335(4)(c)2. the City Clerk does not
need to furnish a written Statement if the criminal conviction is an exempt offense
as defined by Wis. Stat. Section 111.335(1m) or Wis. Stat. Section
111.335(4)(h).
4. If the City Clerk denies the license due to an incomplete application then the
applicant will be notified of the deficiency.
D. Provisional License.
1. The City Clerk is the official charged with issuing and revoking a provisional
operator’s license. A provisional license requires an additional fee.
2. Standards for provisional license:
a. The applicant has applied for an operator’s license;
b. No provisional operator’s license may be issued to a person who has been
previously denied or had an operator’s license revoked by the City Clerk or
Common Council in the twelve (12) months prior to applying for the
provisional license.
c. The applicant must provide evidence of completion or enrollment in
responsible beverage server course.
d. The applicant has a certified copy of a license issued by another municipality.
§ 132-8 Temporary licenses.
A. Authority to issue temporary operator's licenses. Temporary operator's licenses may
be granted to individuals by the City Clerk or Common Council pursuant to Section
125.17(4), Wis. Stats. for the purpose of allowing said individuals to dispense and
serve alcohol beverages under a license issued under Section 125.26(6) or
125.51(10), Wis. Stats. No person may hold more than two licenses of this kind per
year.
B. Granting of temporary operator's licenses. All requirements pertaining to
qualifications, investigation, and granting of a regular operator's license shall apply
to a temporary operator's license except that the applicant does not need to show
proof of completion or enrollment in a Responsible Beverage Server Course.
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§ 132-9 Transfer of licenses.
A. The transfer of every alcohol beverage license shall be governed by Section
125.04(12), Wis. Stats.
B. No transfer of an operator's license is permitted.
C. If the transfer is approved by the Common Council pursuant to Section
125.04(12)(b)4, Wis. Stats., all conditions set forth under this Chapter shall be
complied with.
D. Failure to conform to the terms of license transfer shall be grounds for denial,
suspension, or revocation of license.
§ 132-10 Sales and use of fermented malt beverages and intoxicating liquor on
public property and parking lots prohibited.
A. No person shall consume or sell any alcohol beverage in or upon any of the
following, except as provided in subsection (C) of this section:
1. Any public street, alley, sidewalk, street crossing, bridge, public playground,
public park, or public parking lot unless approved by the designated City
personnel with such authority.
2. Any premises held out to the public for the use of their motor vehicles whether
such premises are publicly or privately owned. This shall include the parking lots
of all alcohol beverage licensees or permittees.
This prohibition shall not apply to community functions or events authorized by
the Mayor or designee.
B. All purchases of alcohol beverages by the glass or in open containers shall be
consumed on the licensed premises where served and shall not be removed to any
of the places described in subsection (A) of this section.
C. Regulation of Online Sales on Licensed Premises.
1. Definitions.
a. “Licensed operator” shall mean any person who is authorized to serve or sell
alcohol beverages, pursuant to Sections 125.32(2) and 125.68(2), Wisconsin
Statutes.
b. “Online” shall mean a website or application or any other electronic or
telecommunication means.
c. “Order pickup program” means the sale or transaction and the pickup or
delivery to a vehicle of an order for retail products, including food and
beverages, placed online at an establishment licensed under this Chapter.
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2. No establishment shall allow alcohol beverages ordered online to be picked up
through an order pickup program without obtaining a license or premises
amendment as set forth herein.
3. Prior to initiating an order pickup program, all applicants shall file a detailed plan
of operation with the City Clerk for the order pickup program that is separate from
the plan and method of operation required under Chapter 400 of this Code
(Zoning). Current licensees shall file the plan with a request to amend their
premises description. New license applicants shall file the plan with their original
application. The plan of operation shall include:
a. A description in detail how the order pickup program will function;
b. A drawing of the entire premises to scale with the areas for the order pickup
program designated on the drawing along with their dimensions.
c. The licensee’s or applicant’s protocol and policies for assuring that underage
persons and intoxicated persons do not pick up alcohol ordered online;
d. The licensee’s or applicant’s information on the equipment, policies, and
protocols to ensure that licensed operators complete the sale and pickup;
e. Whether the licensee or applicant intends to hold tasting events in the order
pickup area;
f. The pickup hours; and
g. Whether the licensee or applicant intends to have a waiting period between
order time and pickup time.
4. All completed applications that meet the requirements of subsection (C)(3) of this
section shall be referred to the Finance Committee for consideration. Upon
considering the application, the Finance Committee shall inform the Muskego
Common Council of its recommendation, if any, in regard to the amendment or
application. The Common Council shall determine whether the application shall
be granted or denied. After approval of the application by the Common Council,
the City Clerk shall issue to the applicant an amended license or license, subject
to the requirements of this Chapter.
5. Any alteration, change, or addition to the application or plan of operation shall be
referred to the Finance Committee and approved by the Common Council. The
Common Council may change all or part of the plan of operation or may impose
additional requirements to address problems created by the licensee’s operation.
No licensee shall alter, change, or add to its application or plan of operation
without the Common Council’s approval.
6. All online order pickup programs involving alcohol beverages shall comply with
the following:
a. The sale shall be consummated in a face-to-face transaction on the licensed
premises, and payment may not be completed until the purchaser is at the
licensed premises.
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b. A licensed operator employed by the alcohol beverage licensee shall verify
that the purchaser’s photo identification is valid and shows that the purchaser
is twenty-one (21) years of age or older.
c. The licensed establishment shall utilize a payment transaction system that
allows the alcohol beverage portion of the transaction to be denied without
affecting the sale of the remainder of items ordered online, if any.
d. The licensed establishment shall capture and retain an image of the vehicle
into which a pickup order involving the sale of alcohol beverages is being
loaded for thirty (30) days. Such images shall be made available to the
Muskego Police Department or another law enforcement agency upon
request.
e. The licensed establishment shall record and retain the following information
for thirty (30) days. Such information shall be made available to the Muskego
Police Department or another law enforcement agency upon request:
i. The name of the purchaser.
ii. The type of identification card presented and the number and
expiration date of that identification card.
iii. The purchaser’s date of birth.
iv. The license plate of the vehicle into which the order is loaded.
f. Order pickup shall be in accordance with closing hours pursuant to Sections
125.32(3)(b) and 125.68(4)(b), Wisconsin Statutes, respectively.
g. If the alcohol beverage purchaser is not the driver of the vehicle into which
the order is being loaded or delivered, the licensed operator shall verify the
driver is twenty-one (21) years of age or older.
h. The online order pickup area shall be clearly defined with visible markings,
signs and/or barriers.
i. The licensee and licensed operator shall comply with the provisions of
Chapter 125, Wisconsin Statutes, and the Muskego Municipal Code.
7. Penalty. Any licensee or person who violates any provision of this subsection
shall be subject to a forfeiture of not less than two hundred fifty dollars ($250.00),
nor more than one thousand dollars ($1,000.00), plus court costs and fees. Each
and every day during which a violation occurs constitutes a separate offense.
Licensees are also subject to suspension, revocation, or nonrenewal of their
alcohol beverage license or operator’s license.
Section 132-11 Suspension and revocation.
A violation of this Chapter by a duly authorized agent or employee of a licensee or
permit holder shall constitute a violation by the licensee or permit holder. Whenever
the holder of any license or permit under this Chapter shall violate any provision of
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this Chapter, proceedings for the revocation or suspension of such license or permit
may be instituted in the manner and under the procedure established by Section
125.12, Wisconsin Statutes, and the provision therein relating to granting a new
license shall likewise be applicable.
Section 132-12 Severability.
If any section or provision of this Chapter shall be declared by a court of competent
jurisdiction to be invalid, unlawful or unenforceable, such decision shall apply only to the
specific section or portion thereof directly specified in the decision and shall not affect
the validity of any other provisions, sections, or portions thereof of this Chapter. The
remainder of the Chapter shall remain in full force and effect.
SECTION 2: The several sections of this Ordinance are declared to be severable. If
any section or portion thereof shall be declared by a decision of a court of competent
jurisdiction to be invalid, unlawful, or unenforceable, such decision shall apply only to
the specific section or portion thereof directly specified in the decision, and not affect the
validity of all other provisions, sections, or portion thereof of the Ordinance which shall
remain in full force and effect. Any other Ordinance whose terms are in conflict with the
provisions of this Ordinance is hereby repealed as to those terms that conflict.
SECTION 3: This Ordinance shall be in full force and effect from and after its passage
and publication.
PASSED AND APPROVED THIS 24th DAY OF AUGUST 2021.
CITY OF MUSKEGO
_______________________________
Rick Petfalski, Mayor
First Reading: August 10, 2021
ATTEST:
______________________________
Clerk-Treasurer
Summary of Ordinance Published: August 27, 2021