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LIBRARY BOARD STRATEGIC PLANNING COMMITTEE Packet - 10/15/2019CITY OF MUSKEGO LIBRARY BOARD STRATEGIC PLANNING COMMITTEE AGENDA 10/15/2019 6:00 PM Library Conference Room, S73 W16663 Janesville Road CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL STATEMENT OF PUBLIC NOTICE PUBLIC COMMENT APPROVAL OF MINUTES October 03, 2019 Meeting Minutes CHAIRPERSON’S REPORT UNFINISHED BUSINESS Discussion: Strategic Plan 2020-2023 NEW BUSINESS Action: Vote to Recommend Strategic Plan to Full Library Board COMMUNICATIONS AND MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW ADJOURNMENT NOTICE PLEASE NOTE: It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-mentioned meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Upon reasonable notice, efforts will be made to accommodate the needs of disabled individuals through appropriate aids and services. For additional information or to request this service, contact Muskego City Hall, (262) 679-4100. Packet Page 1 CITY OF MUSKEGO LIBRARY BOARD STRATEGIC PLANNING COMMITTEE MINUTES 10/03/2019 5:30 PM Library Conference Room, S73 W16663 Janesville Road CALL TO ORDER Trustee Konkel called the meeting to order at 5:33 PM. PLEDGE OF ALLEGIANCE ROLL CALL Present were Trustees Darkow, Humphreys, Konkel, Director Larson and Head of Reference Saylor. STATEMENT OF PUBLIC NOTICE PUBLIC COMMENT APPROVAL OF MINUTES Trustee Darkow made a motion to approve the March 12, 2019 minutes. Trustee Konkel seconded. Motion Passed 2 in favor, 1 abstention. March 12, 2019 Meeting Minutes CHAIRPERSON’S REPORT UNFINISHED BUSINESS NEW BUSINESS Discussion/Action: Review 2020-2023 Strategic Plan Draft and Supporting Documents COMMUNICATIONS AND MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW ADJOURNMENT Trustee Darkow made a motion to adjourn. Trustee Humphreys seconded. Motion Passed 3 in favor. Meeting adjourned at 06:52 PM. Page 1 of 2 October 03, 2019 Meeting Minutes Packet Page 2 NOTICE PLEASE NOTE: It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-mentioned meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Upon reasonable notice, efforts will be made to accommodate the needs of disabled individuals through appropriate aids and services. For additional information or to request this service, contact Muskego City Hall, (262) 679-4100. Page 2 of 2 October 03, 2019 Meeting Minutes Packet Page 3 Strategic Plan 2020-2023 Draft 2 10/8/2019 Page 1 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 4 Blank Interior Cover Page Page 2 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 5 1 Thank you to the efforts of the Muskego Library community, board, and staff for providing tireless time, expertise, and input into creating the 2020-2023 Strategic Plan. Library Board Strategic Planning Committee Gail Miles Konkel, Chair Camille Darkow Michelle Humphreys Library Board Aaron Robertson, Chair Gail Miles Konkel, Vice-President Jordan Jung, Treasurer Alderman Robert Wolfe, Common Council Representative Toni Heinowski, Muskego-Norway School District Representative Tracy Blair Camille Darkow Barb Schroeder Michelle Humphreys Library Staff Brittany Larson, Library Director Elke Saylor, Head of Reference Jane Matusinec, Circulation Supervisor Michele Hansen, Administrative Services Assistant Samantha Quail, Adult Services Librarian Amanda Hyland, Young Adult and Marketing Librarian Abby Bussen, Children’s Librarian Heather Ziolecki, Children’s Assistant Courtney Metko, Children’s Assistant Jolyn Lobe, Reference Assistant Laura Boeck, Reference Assistant Laurie Krueger, Library Aide Suzette Roushia, Library Aide Jean Satorius, Library Aide Debbie Mortenson, Library Aide Stacy Rogowski, Library Aide Susan Folz, Library Aide Lois Cotton, Library Aide Keri Bongey, Shelver Stephanie Kinzel, Shelver Ellie Maday, Shelver Yvonne Olszyk, Shelver Page 3 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 6 Table of Contents Introduction……………………………………………………………………….pages 3-4 Strategic Statements………………………………………………………….page 5 Strategic Narrative……………………………………………………………..page 6 Strategic Initiative – Facility………………………………………………..pages 7-8 Strategic Initiative – Services………………………………………………pages 9-11 Strategic Initiative – Communication/Outreach………………….pages 12-13 Index A – Ownership and Timeframe Tables……………………….pages 14-21 Page 4 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 7 Introduction In 2016, the Muskego Public Library adopted the 2017-2019 Strategic Plan with collaboration from the Library Director, Library Staff, Library Board Strategic Planning Committee, and WiLS (a non-profit Library organization). The framework developed from this plan identified three strategic initiatives of focus: Facilities, Services, and Communication/Outreach. This framework will be carried over into the 2020-2023 Strategic Plan. Planning Process The planning phases of this strategic plan were developed through the following timeline: Development of 2020-2023 Strategic Planning Framework: Fall/Winter 2018 Data collection period: Winter-Summer 2019 Data analysis and report writing period: Fall 2019 Planning development meetings with Library Staff and Strategic Planning Committee: Fall 2019 Review of draft by full Library Board: Fall 2019 Approval of 2020-2023 Strategic Plan with full Library Board: Winter 2019 Implementation 2020-2023 Muskego Public Library Strategic Plan: January 1st, 2020 The data collection period utilized the following methods: Community Feedback Survey: 438 respondents Teen Survey: 269 respondents Interviews and Focus Groups: 23 discussions with 82 respondents Community Feedback Boards: 250 respondents Testimonials: 457 respondents The following resource documents were utilized for demographic, trend, and professional expertise analysis: 2017-2019 Muskego Public Library Strategic Plan Wisconsin Public Library Standards 6th Edition U.S. Census Quickfacts and American Community Survey for Muskego DPI Service Library Trends Reports DPI State Annual Reports (2016, 2017, 2018) 2016 Muskego Public Library Survey Data 2019 Muskego Public Library Accessibility Scan 2019 Muskego Public Library Security Assessment Page 5 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 8 The library stakeholders identified for this strategic plan were: Library Staff Library Board Friends of the Library Adults Teens (12-18) Children (0-11) Senior Citizens and Senior Living Residences Muskego Businesses / Chamber of Commerce School District Daycares City Staff City Council Bridges System Staff Neighboring Libraries Non-profit groups Patrons with Special Needs Page 6 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 9 Strategic Statements Library Mission Statement: Ideas. Information. Community. Library Vision: The Muskego Public Library strives to retain its status as a community focal point for idea exchange, information access, and community gathering. The Library’s collaborative team commits itself to ensuring availability of superior materials, services, and staff expertise. Library Commitments & Values: We believe these values will drive our culture, priorities, and community-focused decisions. Service to community –We function to serve the needs of a strong and diverse community. Accessibility –Our materials and services are open and available to a diverse population. Positive user experience –We strive for patron enrichment through superior library materials and services, anticipating our patrons’ current and future needs. Continuous improvement –We never stop looking for ways to innovate and adapt how the library delivers services to the community. Director’s Note: The strategic statements were not targeted for revision as part of this strategic planning process. It is noted that the strategic statements should be reviewed every other strategic phase to ensure relevance. Page 7 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 10 Strategic Narrative Demographic and Trend Analysis Context is essential when interpreting data. Historical data usage and patron perceptions of the library helped ground the data the library reviewed. The following were observations made from the resource documents listed in the Introduction that helped provide this context: -Muskego Public Library patron visits are trending up since 2014. 2018 was a nine year high. -The 2018 circulation of physical materials had the highest number since 2009. -Program attendance is trending up. 2018 was a ten year high. -Usage of electronic content continues to increase every year. -Surveyed patrons frequent the library for many reasons. Checking out materials for entertainment and learning rated the highest. -Surveyed patrons feel strongly that the library is important, offers valuable services for children, provides access to needed information, and is effective and promoting literacy and a love of reading. Plan Duration As stated in the Introduction (page 3) the planning and execution of the entire strategic planning process began in Fall 2018 and will end January 1st, 2020. This process included over a year of planning, data collection, data analysis, and report building. At the end over 1,400 interactions with community members were recorded. Because of the length of time necessary to run a strategic planning process, the start occurred only two years after the last strategic planning period. This was too close of a turnaround time for staff efforts, for the age of the data, and for the feedback fatigue that can be created from persistent inquiry to the community. It was the Library Director’s recommendation that this next strategic plan be a four year plan instead of the previous three year plan to create adequate spacing and separation. A load balance was done to determine if there were enough strategic initiatives to sustain a four year plan and the results confirmed that a four year plan would be successful. Plan Progress Each year an Action Plan will be created and approved by the Library Board. It will detail action items drawn from the strategic plan, with attention paid to balancing funding and staff capacity across the years. Special prioritization will place time sensitive or high community interest initiatives earlier in the plan. At the end of each year the Library Director will report on the status of the annual Action Plan’s progress. Page 8 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 11 Strategic Initiative -Facility In 2019 the Community Feedback survey reported strong agreement from respondents that the Library provided clean and appealing facilities and represents a safe, community gathering place. Continual efforts must be made to manage and care for the building of a public space that is so heavily used (142,000 visitors in 2018). Facilities should be welcoming, well-maintained, and accessible to all, utilizing good quality resources to do so. Respondents were asked to prioritize possible improvements to the physical space of the Library. Updating the Young Adult area received the highest overall priority. Goals and Potential Action Items Update the library facility to improve functionality for patrons and staff, establishing ongoing maintenance directives for the building’s interior and exterior. Offer a water filling station Young Adult area redesign Construct outdoor storage shed for cold storage (2024) Replace library roof (2025) Replace carpeting in main area of library Re-carpet Circulation Area Reconstruct parking lot and improve entrance off Janesville (2024/2025) Library concrete repair to improve access (cracks and cross slope) (2024) Build an external maintenance door to connect rear interior HVAC controls to exterior units Maintenance on outdoor lampposts (2025) Investigate buckthorn eradication project along back fence (2025) Implement general landscaping renewal Improve quality and access to library facilities to improve the patron experience. Consider aesthetic, comfort, and universal design. Update all library restrooms (public and staff) to improve condition and accessibility Improve aesthetics, comfort, and access in library study rooms Page 9 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 12 Improve lighting Continue phased replacement of furniture to improve comfort, accessibility, and electrical Build a garden wall in the Great Room (2025) Investigate creation of more study rooms Replace Library Board room furniture Replace meeting room chairs Resolve non-capital action items on 2019 Accessibility Scan Introduce infrastructure changes that will lead to increased efficiencies for staff and/or improved service levels for patrons RFID implementation Redesign Circulation desk to accommodate new technologies, products, modern work processes, and access Reference desk redesign to support customer service, security, and accessibility Investigate addition of drive up book drop and holds window Implement improved signage throughout library, interior and exterior Page 10 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 13 Strategic Initiative – Services The Muskego Public Library provides a wide variety of services that patrons utilize. Patrons reported their top service reasons for visiting the Library in the last six months: checking out materials for entertainment or to learn about a topic, attending a story time or family programming, and asking library staff an information question. Survey respondents were asked to prioritize possible service ideas for the Library. Expanding services to senior residences received the highest overall priority. Goals and Potential Action Items Place a strong focus on programs and resources for children, especially related to early literacy. Offer year-round story times for a variety of age groups Pilot an afternoon story time one day a week Provide programming for school-age children with a focus on STEAM concepts Investigate recording copyright and privacy friendly children’s story times and posting on Facebook Continue genrefication of children’s collection to align with school libraries Provide engaging services and programming to attract young adults. Enhance Library potential as a study and collaborative learning center for teens. Implement structured plan for continual young adult feedback Offer programming with STEAM concepts for young adults Develop innovative and appealing programming plus enhance existing services for a wide range of adults. Investigate bringing in a spotlight speaker annually (someone with local weight) Increase the amount of hands on adult programming offered (craft, arts, and activities) Investigate offering a Winter’s Market Investigate offering a parent education workshop series Investigate offering Saturday afternoon movie event (with food) Investigate developing a skills program on Overdrive/Libby (for patrons and staff) Page 11 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 14 Create programming targeted towards patrons in their 20s-30s Explore new programming and outreach ideas for seniors Develop all staff by providing access to high-quality professional development and continuing education opportunities Reference staff receive expert training on Overdrive/Libby Establish active reference training for reference staff Introduce regular circulation staff meetings and training Provide annual staff training sessions Provide access to membership in professional organizations Provide access to online and off-site training Develop Library Board Trustee training module and schedule Build privacy and confidentiality training module for staff, volunteers, and trustees Develop a planned orientation program for new employees Build an inclusive services and ability awareness training module for staff Engage well-trained staff to grow and maintain a balanced and relevant collection in a variety of formats, print and otherwise. An ever-evolving collection serves to educate, enrich, and entertain patrons of all ages. We consistently explore innovative materials to meet the need of the public. Routinely assess and remove outdated materials to keep the collection up to date Utilize professional literature to aid in purchasing to provide a well-rounded and current collection Research the current and upcoming technology formats to provide the most up to date materials to reflect user needs Analyze circulation trends to identify borrowing habits and provide relevant collections Regularly update the online catalog through record creation from new purchases Process new materials to allow for shelf ready status Reduce local holds by establishing purchasing thresholds for popular items Work with System to develop mobile app for catalog Page 12 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 15 Advocate at system level for expanding WPLC holdings and increasing funding to the Advantage program Analyze how our services are reaching our patrons both from staff and service structures in place. Reduce or remove barriers to library services access Investigate updating and expanding assistive technology offered Investigate making one study room available for reservations Review all library pricing Review DPI WI Public Library Standards and work towards Tier 3 status Offer online chat reference through instant messaging platform Explore creation of a Community Corner Evaluate ILL processes Investigate video tutorials on Overdrive, Libby, online catalog, online card account for patrons (with System) Review library fine structure and loan periods Investigate grace period for fines or additional fine forgiveness days Page 13 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 16 Strategic Initiative – Communications and Outreach Consistent and wide spread coverage of communications and outreach are essential to ensuring awareness of library resources and services. A supporting strategic document to this plan is the Communication and Marketing Plan, which should be reviewed and updated to reflect each new strategic plan. Community feedback and staff observations developed the below recommendations, to face the challenges of communicating to a wide variety of ever changing information platforms and perform outreach to an evolving community. Respondents in focus groups placed great value in the specialized print calendars designed each month. Texting and email notifications were also considered priority methods of communication.. Goals and Potential Action Items Increase awareness and communication regarding Library resources, services, programs, and opportunities. Implement a welcome package for new library card holders with tour exploration Increase awareness and visibility of library email communications Update Communication and Marketing Plan 2020-2023 Explore cost and effectiveness of a library mailer Investigate creating library commercials for high school events and on Facebook Create library advertising corners within each public meeting room Implement texting for library communications where possible Investigate smart phone calendar and text reminder features Revise Library brochure Investigate Muskego Magazine advertising and other external print advertising opportunities Investigate communications on overdues recording and emails for effectiveness and improvements Strategize new ways to increase visibility of databases and other online resources Review all Library Board Policies and Bylaws and identify gaps Review, update, and train on all library emergency procedures Identify community events to participate in to promote library services Improve patron feedback processes (upgrade comment card box, create online forms for feedback and meeting room requests) Page 14 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 17 Adopt a records retention schedule Adopt a technology plan Collaborate and build partnerships with schools, non-profits, businesses, organizations, and community groups to expand service capacities and increase engagement with the Library. Evaluate reach and service of deposit collections Offer staff training series with availability to local businesses and non-profits Review data from 2035 City of Muskego Comprehensive Plan and evaluate library intersection points Continue school visits at public and parochial schools Promote library services through collaboration with community businesses such as daycare centers, medical providers, and senior living facilities Collect data and develop 2024-2027 Strategic Plan Increase library advocacy and secure funding resources to maintain desired service levels. Support Friends in developing a Membership Campaign Create a recognition platform for local businesses who donate Build a grant/donor spreadsheet tracker Support Friends in developing fundraiser planning Communicate the value and needs of the Library to the Muskego Common Council, other elected officials, and the public through annual reports Library staff and Library Board Trustees participate in legislative advocacy events Apply for grants to support additional services and programs Page 15 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 18 Index A: Ownership and Timeframe Tables Page 16 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 19 Table 1: Ownership and Timeframe Table – Facility Action Item Action Owner Timetable Improve aesthetics, comfort, and access in library study rooms Library Director, Administrative Services Assistant 2020 Improve lighting Library Director, Administrative Services Assistant 2020 Investigate creation of more study rooms Library Director, Administrative Services Assistant 2020 Implement general landscaping renewal Library Director, Administrative Services Assistant 2020 Resolve non-capital action items on 2019 Accessibility Scan Library Director 2020 Logistics planning for main area recarpeting (quotes, project timeline, staff needs, collection relocation) Library Director; Administrative Services Assistant; Head of Reference 2020 Logistics planning for reference desk re- design (design, company selection, quotes, project timeline)Head of Reference; Library Director 2020 Logistics planning for RFID implementation (project timeline, staff needs, quotes)Library Director; Circulation Supervisor 2020 Logistics planning of Young Adult Area re- design (design, company selection, quotes, project timeline)Young Adult and Marketing Librarian 2020 Investigate initial estimates and design for library restroom renovations and water filling stations Library Director; Administrative Services Assistant 2020 Logistics planning of external maintenance door to connect access to rear interior HVAC controls to exterior units (quotes, feasibility) Library Director; Administrative Services Assistant 2020 Investigate addition of drive up book drop and holds window Library Director, Administrative Services Assistant 2021 Replace carpeting in main area of library Library Director, Administrative Services Assistant 2021 Young Adult area redesign Young Adult and Marketing Librarian 2021 Page 17 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 20 Table 1: Ownership and Timeframe Table – Facility (continued) Action Item Action Owner Timetable RFID implementation Library Director, Circulation Supervisor 2022 Redesign Circulation desk to accommodate new technologies, products, modern work processes, and access Circulation Supervisor 2022 Re-carpet Circulation Area Library Director, Administrative Services Assistant 2022 Update all library restrooms (public and staff) to improve condition and accessibility Library Director, Administrative Services Assistant 2023 Offer a water filling station Library Director, Administrative Services Assistant 2023 Continue phased replacement of furniture to improve comfort, accessibility, and electrical Adult Services Librarian 2023 Build an external maintenance door to connect rear interior HVAC controls to exterior units Library Director, Maintenance 2023 Replace meeting room chairs Adult Services Librarian 2023 Replace Library Board room furniture Adult Services Librarian 2023 Implement improved signage throughout library, interior and exterior (T1 DPI) Library Director, Administrative Services Assistant 2024 Construct outdoor storage shed for cold storage Library Director and Maintenance 2024 Library concrete repair to improve access (cracks and cross slope)Library Director, DPW 2024 Reconstruct parking lot and improve entrance off Janesville Library Director, DPW 2024 / 2025 Replace library roof Library Director, Maintenance 2025 Build a garden wall in the Great Room Library Director, Administrative Services Assistant 2025 Maintenance on outdoor lampposts Library Director, Administrative Services Assistant 2025 Investigate buckthorn eradication project along back fence Library Director, Administrative Services Assistant 2025 Page 18 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 21 Table 2: Ownership and Timeframe Table – Services Action Item Action Owner Timeframe Increase the amount of hands on adult programming offered (craft, arts, and activities)Head of Reference 2020 Investigate making one study room available for reservations Head of Reference 2020 Reduce local holds by establishing purchasing thresholds for popular items Adult Services Librarian 2020 Investigate developing a skills program on Overdrive/Libby (for patrons and staff) Adult Services Librarian 2020 Reference staff receive expert training on Overdrive/Libby Adult Services Librarian, all Reference Staff 2020 Implement structured plan for continual young adult feedback Young Adult and Marketing Librarian 2020 Offer online chat reference through instant messaging platform Head of Reference 2020 Explore creation of a Community Corner Reference Assistant (FT)2020 Investigate video tutorials on Overdrive, Libby, online catalog, online card account for patrons (with System) Adult Services Librarian; Young Adult and Marketing Librarian 2020 Introduce regular circulation staff meetings and training Circulation Supervisor 2020 Work with System to develop mobile app for catalog Library Director 2020 Investigate grace period for fines or additional fine forgiveness days Circulation Supervisor 2020 Investigate recording copyright and privacy friendly children’s story times and posting on Facebook Children’s Librarian/Children’s Assistants 2020 Investigate updating and expanding assistive technology offered (T1 DPI) Adult Services Librarian 2021 Pilot an afternoon story time one day a week Children’s Librarian/Children’s Assistants 2021 Investigate offering Saturday afternoon movie event (with food) Adult Services Librarian 2021 Review all library pricing Library Director 2021 Evaluate ILL processes Reference Assistant (FT)2021 Review library fine structure and loan periods Circulation Supervisor 2021 Page 19 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 22 Table 2: Ownership and Timeframe Table – Services (continued) Action Item Action Owner Timeframe Investigate bringing in a spotlight speaker annually (someone with local weight)Head of Reference 2022 Investigate offering a Winter’s Market Head of Reference and Adult Services Librarian 2022 Explore new programming and outreach ideas for seniors Adult Services Librarian 2022 Investigate offering a parent education workshop series Head of Reference 2023 Review DPI WI Public Library Standards and work towards Tier 3 status Library Director 2023 Establish active reference training for reference staff Head of Reference 2023 Develop Library Board Trustee training module and schedule (T3 DPI)Library Director 2023 Investigate recording adult library programs and post on website/Facebook Head of Reference/Adult Services Librarian 2023 Build privacy and confidentiality training module for staff, volunteers, and trustees (T1 DPI) Library Director, Head of Reference, Circulation Supervisor 2023 Develop a planned orientation program for new employees (T1 DPI) Library Director, Head of Reference, Circulation Supervisor 2023 Build an inclusive services and ability awareness training module for staff (T1 DPI) Library Director, Head of Reference, Circulation Supervisor 2023 Page 20 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 23 Table 2: Ownership and Timeframe Table – Services (continued) Action Item Action Owner Timeframe Offer year-round storytimes for a variety of age groups Children’s Librarian/Children’s Assistants Ongoing Provide programming for school-age children with a focus on STEAM concepts Children’s Librarian/Children’s Assistants Ongoing Offer programming with STEAM concepts for young adults Young Adult and Marketing Librarian Ongoing Create programming targeted towards patrons in their 20s-30s Head of Reference/Adult Services Librarian Ongoing Provide annual staff training sessions Library Director Ongoing Provide access to membership in professional organizations Library Director Ongoing Provide access to online and off-site training Library Director Ongoing Routinely assess and remove outdated materials to keep the collection up to date Librarians Ongoing Utilize professional literature to aid in purchasing to provide a well-rounded and current collection Librarians Ongoing Research the current and upcoming technology formats to provide the most up to date materials to reflect user needs Librarians Ongoing Analyze circulation trends to identify borrowing habits and provide relevant collections Librarians Ongoing Regularly update the online catalog through record creation from new purchases Librarians Ongoing Process new materials to allow for shelf ready status Library Aides Ongoing Continue genrefication of children’s collection to align with school libraries Children’s Librarian/Children’s Assistants Ongoing Page 21 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 24 Table 3: Ownership and Timeframe Table – Communication/Outreach Action Item Action Owner Timeframe Update Communication and Marketing Plan 2020-2023 Library Director; Young Adult and Marketing Librarian 2020 Increase awareness and visibility of library email communications Circulation Supervisor 2020 Evaluate reach and service of deposit collections Reference Assistant (PT)2020 Implement texting for library communications where possible Library Director 2020 Review all Library Board Policies and Bylaws, Identify gaps (T1 DPI)Library Director; Library Board 2020 Review, update, and train on emergency procedures (T1 DPI)Library Director 2020 Build a grant/donor spreadsheet tracker Administrative Services Assistant 2020 Support Friends in developing fundraiser planning Library Staff 2020 Improve patron feedback processes (upgrade comment card box, create online forms for feedback and meeting room requests)Administrative Services Assistant 2020 Adopt a records retention schedule (T3 DPI)Administrative Services Assistant 2020 Implement a welcome package for new library card holders w/tour exploration Circulation Supervisor 2021 Create library advertising corners within each public meeting room Administrative Services Assistant 2021 Investigate communications on overdues recording and emails for effectiveness and improvements Circulation Supervisor 2021 Support Friends in developing Membership Campaign Library Director 2021 Review data from 2035 City of Muskego Comprehensive Plan and evaluate library intersection points Library Director 2021 Page 22 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 25 Table 3: Ownership and Timeframe Table – Communication/Outreach (continued) Action Item Action Owner Timeframe Explore cost & effectiveness of library mailer Administrative Services Assistant 2022 Investigate smart phone calendar and text reminder features Library Director 2022 Revise Library Brochure Young Adult and Marketing Librarian 2022 Create a recognition platform for local businesses who donate Library Director 2022 Investigate creating library commercials for high school events and on Facebook Young Adult and Marketing Librarian 2023 Investigate Muskego Magazine advertising and other external print advertising opportunities Administrative Services Assistant 2023 Strategize new ways to increase visibility of databases and other online resources (T1 DPI)Head of Reference 2023 Offer staff training series with availability to local businesses and non-profits Administrative Services Assistant; Chamber 2023 Adopt a technology plan Library Director 2023 Collect data and develop 2024-2027 Strategic Plan Library Director; Administrative Services Assistant 2023 Communicate the value and needs of the Library to the Muskego Common Council, other elected officials, and the public through annual reports Library Director Ongoing Library staff and Library Board Trustees participate in legislative advocacy events Library Director; Library Board Ongoing Apply for grants to support additional services and programs Library Staff; Friends of the Library Ongoing Continue school visits at public and parochial schools Young Adult and Marketing Librarian; Children’s Librarian/Children’s Assistants Ongoing Promote library services through collaboration with community businesses such as daycare centers, medical providers, and senior living facilities Library Staff Ongoing Identify community events to participate in to promote library services Library Staff Ongoing Page 23 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 26 Page 24 of 24 Action: Vote to Recommend Strategic Plan to Full Library... Packet Page 27