Library Board Strategic Packet - 4/13/2016
CITY OF MUSKEGO
LIBRARY BOARD STRATEGIC PLANNING
COMMITTEE AGENDA
April 13, 2016
5:30 PM
Library Conference Room, S73 W16663 Janesville
Road
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL
STATEMENT OF PUBLIC NOTICE
PUBLIC COMMENT
APPROVAL OF MINUTES from March 23, 2016
CHAIRPERSON’S REPORT
UNFINISHED BUSINESS
Strategic Plan draft
COMMUNICATIONS AND MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
ADJOURNMENT
NOTICE
PLEASE NOTE: It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality
may be in attendance at the above-mentioned meeting to gather information; no action will be taken by any governmental body at
the above-stated meeting other than the governmental body specifically referred to above in this notice.
Upon reasonable notice, efforts will be made to accommodate the needs of disabled individuals through appropriate aids and
services. For additional information or to request this service, contact Muskego City Hall, (262) 679-4100.
Unapproved
CITY OF MUSKEGO
LIBRARY BOARD STRATEGIC PLANNING
COMMITTEE MINUTES
March 23, 2016
5:00 PM
Library Conference Room, S73 W16663
JANESVILLE RD
CALL TO ORDER
President Boschert called the meeting to order at 5:05pm.
PLEDGE OF ALLEGIANCE
ROLL CALL
Present were Trustees Boschert, Konkel, and Library Director Loeffel. Trustee Tomaszewski
arrived late.
STATEMENT OF PUBLIC NOTICE
Director Loeffel stated that the meeting was noticed in accordance with the open meeting law.
PUBLIC COMMENT
None
APPROVAL OF MINUTES from November 17, 2015
Trustee Boschert made a motion to APPROVE THE MINUTES from November 17,
2015, Trustee Konkel seconded.
Motion Passed 2 in favor.
APPROVAL OF MINUTES from December 15, 2015
Trustee Boschert made a motion to APPROVE THE MINUTES from December 15,
2015, Trustee Konkel seconded.
Motion Passed 2 in favor.
CHAIRPERSON’S REPORT
NEW BUSINESS
Trustee Tomaszewski arrived at this time.
Strategic Plan draft
COMMUNICATIONS AND MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
ADJOURNMENT
Trustee Boschert made a motion to ADJOURN at 6:27pm, Trustee Konkel seconded.
Motion Passed 3 in favor.
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Strategic plans do not become reality without the dedication of many individuals committed to providing
excellent library services to their communities. The Library Board of Trustees wishes to thank everyone
who contributed to this process for the Muskego Public Library.
LIBRARY BOARD STRATEGIC PLANNING COMMITTEE
Joseph Boschert
Gail Miles Konkel
Terrance Tomaszewski
LIBRARY BOARD
Joseph Boschert, President
Tina Schaefer, Vice-President
Aaron Robertson, Treasurer
Alderman Robert Wolfe, Common Council Representative
Linda O’Bryan, Muskego-Norway School District Representative
Christopher Buckmaster
Gail Miles Konkel
Kyle Stuart
Terrance Tomaszewski
FRIENDS OF THE MUSKEGO PUBLIC LIBRARY
Susan Wilk
LIBRARY STAFF
Pete Loeffel, Library Directory
Elke Saylor, Head of Public Services
Linda Brown, Circulation Supervisor
Paula House, Administrative Services Librarian
Samantha Stark, Adult Librarian
Amanda Hyland, Young Adult and Marketing Librarian
Abby Bussen, Children’s Librarian
WiLS
Stef Morrill, Director
Bruce Smith, Community Liaison and Service Specialist
Melissa Mclimans, Community Liaison and Service Specialist
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INTRODUCTION
STRATEGIC STATEMENTS
STRATEGIC NARRATIVE
STRATEGIC INITIATIVE - FACILITY
STRATEGIC INITIATIVE - SERVICES
STRATEGIC INITIATIVE - COMMUNICATION & OUTREACH
COMMUNICATION & ASSESSMENT
Table of Contents
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With community as its overarching focus, the Muskego Public Library adopted this Strategic Plan to guide
the Library through its next three years. The plan refocuses Library energies and resources in order to meet
community needs and desires.
The Muskego Public Library Board created a sub-committee called the Strategic Planning Committee to
collaborate with the Library Director and Library staff on this Strategic Plan. The Library Board hired WiLS,
a non-profit organization known for assisting libraries with their strategic planning, to aid in creating this
plan. To achieve our goal, Library staff, the Strategic Planning Committee, and WiLS staff gathered and
assessed data from a variety of sources to determine the Library’s current needs and future direction.
Collected and reviewed comparable data incorporating library usage statistics and annual
report data
Reviewed and assessed the value of current Muskego Public Library services and resources
Gathered input from a community-wide survey garnering 851 responses
Held a half-day plan development meeting with the Strategic Planning Committee, Library staff,
and representatives from the Friends of the Muskego Public Library
Information gathering resulted in a sharp focus on needs, culminating in the selection of three strategic
initiatives, each accompanied by supporting goals.
Introduction
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Library Mission Statement
Ideas. Information. Community.
Library Vision
The Muskego Public Library strives to retain its status as a community focal point for idea exchange,
information access, and community gathering. The Library’s collaborative team commits itself to ensuring
availability of superior materials, services, and staff expertise.
Library Commitments & Values
We believe these values will drive our culture, priorities, and community-focused decisions.
Service to community – We function to serve the needs of a strong and diverse community.
Accessibility – Our materials and services are open and available to a diverse population.
Positive user experience – We strive for patron enrichment through superior library materials
and services, anticipating our patrons’ current and future needs.
Continuous improvement – We never stop looking for ways to innovate and adapt how the
library delivers services to the community.
Strategic Statements
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Strategic Narrative
What is the Muskego Public Library’s role in the community?
Libraries increasingly function as community destinations, while continuing to provide access to materials
in a variety of formats as well as programs and services for all ages. The Muskego Public Library now and in
the future, strives to play a vital role as a community gathering place, knowledge enhancer, and safe place
to learn. Strategic planning process results led to identification of three key areas for the Library to focus on
over the life of the strategic plan to enhance our role in the community:
Facility
Services
Communication and Outreach
The Library needs to be inviting and accommodating to patrons of all ages by providing a variety of spaces
for quiet reading and studying, for meetings and group work, and for engaging programming. Public
service desks and staff work areas need to be functional, accessible, and equipped with the technology
necessary to serve the public effectively. One of the cornerstones of an excellent library continues to be a
well-trained, passionate staff, and the Library remains committed to staff development. The Library needs
to be a center for early literacy, and an engaging place for our children. The Library must to provide a
relevant collection in a variety of formats to meet the needs of the community. The Library strives to
ensure the community retains broad awareness of all Library offerings, and collaborates with other
organizations to meet community ideals. As a community stakeholder itself, the Library has been and
always will be a good steward of its resources, and will seek to maximize funding opportunities. To best
serve our community, we must know what our patrons want, adapt accordingly, and inform stakeholders
of all of our activities in this direction. DR
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We aim to ensure our facilities are welcoming, comfortable and accessible. We adapt the physical space to
meet the changing needs of our community and the Library’s evolving role within the framework of our
mission, vision, and resources.
GOALS AND POTENTIAL OBJECTIVES
Update the Library facility to increase patron comfort and functionality, encouraging
increased usage of all Library areas, both inside and outside the perimeter of our building.
Replace study carrels and armchairs with comfortable and functional
furniture suitable for individual and group work as well as reading and
relaxation
Improve wayfinding signage to designate specific Library areas
Explore creation of an outdoor reading area
Replace carpeting throughout Library
Make physical and technological improvements to enhance growth potential for new and
existing services and programs, increasing usage and attendance, as well as improving the
patron experience.
Equip the large meeting room with projection and sound equipment
Equip the smaller meeting rooms with presentation equipment
Identify potential areas for additional wireless Internet hotspots
Add an additional self-check station
Provide up-to-date computer and printing equipment to meet public need
Provide a pod coffeemaker for public use
Strategic Initiative - Facility
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Update the Children’s and Young Adult areas to create more inviting and distinct spaces for
youth and families, while increasing interactive programming and learning opportunities.
Work with Design/Architectural firm to re-imagine a vibrant Children’s
Area
Equip the Children’s Area with child-friendly, age-appropriate furniture
Equip the Children’s Area with child-appropriate workspaces
Create an Early Literacy Center (space, furniture, interactive equipment)
Install a noise barrier between the Adult and Children’s Areas
Explore creating a Mother’s Room
Give the Young Adult area a unique look (color, furnishings)
Create a computer workspace in the Young Adult Area
Create comfortable, functional workspaces for individual and group
work in the Young Adult Area
Update staff work areas and service desks to improve ergonomics and efficiency while
facilitating streamlined patron and staff interactions.
Install standard cubicle furniture in staff work area
Provide staff with ergonomic task chairs
Re-imagine Circulation Service Area
Redesign reference desk
Explore RFID (Radio Frequency ID) system DR
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We focus on providing lifelong learning opportunities and resources with exceptional customer service.
We provide an excellent collection in a variety of formats. We continue to create superior educational and
recreational programming, incorporating the technology required due to ever -changing community needs.
GOALS AND POTENTIAL OBJECTIVES
Place a strong focus on programs and resources for children, especially related to early
literacy, while concurrently expanding interactive learning opportunities through technology.
Implement daily storytimes for a variety of age groups
Include technology in all storytime programming
Equip Storytime Room with a Smartboard
Provide programming for school-age children with a focus on STEAM
concepts (science, technology, engineering, arts and math)
Make early literacy activities and materials available in the Children’s Area
Offer early literacy kits for checkout
Provide tablets loaded with children’s activities for checkout
Provide engaging services and programming to attract young adults. Enhance Library potential
as a study and collaborative learning center for teens.
Grow and expand the role of the Teen Advisory Board
Offer gaming activities for teens
Offer programming with STEAM or “maker” components
Strategic Initiative - Services
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Develop innovative and appealing programming plus enhance existing services for a wide range
of adults.
Offer regular adult level movie and documentary screenings
Explore offering adult book clubs on-site and off-site
Strengthen programming geared towards seniors (for example, Memory
Cafes)
Create programming targeted towards patrons in their 20s and 30s
Explore offering series of programs on the same topic
Explore homebound delivery services
Develop all staff by providing access to high-quality professional development and continuing
education opportunities.
Provide annual staff training sessions
Provide access to membership in professional organizations
Provide access to online and off-site training
Engage well-trained staff to grow and maintain a balanced and relevant collection in a variety
of formats, print and otherwise. An ever-evolving collection serves to educate, enrich, and
entertain patrons of all ages. We consistently explore innovative materials to meet the need of
the public.
Provide updated and remove outdated formats in response to changes in
technology and user habits
Analyze circulation trends to identity borrowing habits and provide relevant
collections
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We inform the community so stakeholders are actively aware of and engaged in all the Library has to offer.
We engage community organizations so they recognize the Library as a vital resource and valuable partner.
We ensure stakeholders view their Library as a community hub and wise investment.
GOALS AND POTENTIAL OBJECTIVES
Increase awareness and communication regarding Library resources, services, programs, and
opportunities.
The Library Board and staff review the marketing plan annually for
continued viability and update
Install digital display screens to promote library programs and services
Collaborate and build partnerships with schools, non-profits, businesses, organizations, and
community groups to expand service capacities and increase engagement with the Library.
Increase school visits at public and parochial schools
Promote library services through collaboration with community businesses
such as daycare centers, medical providers, and senior living facilities
Collaborate with the school district to create programs for special needs
children
Increase library advocacy and secure funding resources to maintain desired service levels.
Communicate the value and needs of the Library to the Muskego Common
Council , other elected officials and the public through annual reports
Library staff and library board trustees participate in legislative advocacy
events
Apply for grants to support additional services and programs
Explore planned giving opportunities
Strategic Initiative -
Communication and Outreach
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The Strategic Plan will be complemented by annual action plans incorporated as part of this document.
We will conduct an annual plan assessment to review service goals and determine if any adjustments need
to be made to identified plan initiatives based on changing conditions or new challenges and opportunities.
For this purpose, the Strategic Planning Committee will reconvene in Spring, in advance of the Library
beginning its annual budget planning process.
The Committee will propose targeted objectives for the following year’s action plan allowing the Library
Board to plan accordingly during the budget process.
In Fall, the Director and Library staff will develop a detailed action plan to be reviewed by the Strategic
Planning Committee with strategies and costs needed to implement plan initiatives and goal -related
activities. Initiatives and activities will be prioritized, factoring in available resources and capacities.
As part of the action plan review, the Director and Library staff will determine needed resources, establish
timelines, and identify benchmarks and measurements to monitor the impact on the Library’s metrics for
different plan components.
The Director will communicate progress to the Library Board three times per year to update its members
on the current action plan. Verbal updates will be given at the May and September Board meetings, and an
annual written summary will be presented at the December Board meeting.
Implementation
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S73W16663 Janesville Road, Muskego WI 53150
www.cityofmuskego.org
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