Library Board Strategic Packet - 3/23/2016
CITY OF MUSKEGO
LIBRARY BOARD STRATEGIC PLANNING
COMMITTEE AGENDA
March 23, 2016
5:00 PM
Library Conference Room, S73 W16663 Janesville
Road
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL
STATEMENT OF PUBLIC NOTICE
PUBLIC COMMENT
APPROVAL OF MINUTES from November 17, 2015
APPROVAL OF MINUTES from December 15, 2015
CHAIRPERSON’S REPORT
NEW BUSINESS
Strategic Plan draft
COMMUNICATIONS AND MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
ADJOURNMENT
NOTICE
PLEASE NOTE: It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality
may be in attendance at the above-mentioned meeting to gather information; no action will be taken by any governmental body at
the above-stated meeting other than the governmental body specifically referred to above in this notice.
Upon reasonable notice, efforts will be made to accommodate the needs of disabled individuals through appropriate aids and
services. For additional information or to request this service, contact Muskego City Hall, (262) 679-4100.
Unapproved
CITY OF MUSKEGO
LIBRARY BOARD STRATEGIC PLANNING
COMMITTEE MINUTES
November 17, 2015
4:00 PM
Library Conference Room, S73 W16663
JANESVILLE RD
CALL TO ORDER
President Boschert called the meeting to order at 4:02 PM.
PLEDGE OF ALLEGIANCE
ROLL CALL
Present were Trustees Boschert, Tomaszewski, and Library Director Loeffel. Trustee Konkel
was excused. Also present: Linda Brown, Circulation Supervisor and Elke Saylor, Head of
Public Services. Bruce Smith of WiLS joined by telephone.
STATEMENT OF PUBLIC NOTICE
Director Loeffel stated that the meeting was properly noticed.
PUBLIC COMMENT
None
APPROVAL OF MINUTES from September 21, 2015
Trustee Tomaszewski made a motion to APPROVE THE MINUTES from September 21,
2015, Trustee Boschert seconded.
Motion Passed 2 in favor.
CHAIRPERSON’S REPORT
NEW BUSINESS
Issues and needs discussion with WiLS
Review of updated timeline and survey discussion.
COMMUNICATIONS AND MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
ADJOURNMENT
Trustee Tomaszewski made a motion to ADJOURN at 4:51 PM, Trustee Boschert
seconded.
Motion Passed 2 in favor.
Unapproved
CITY OF MUSKEGO
LIBRARY BOARD STRATEGIC PLANNING
COMMITTEE MINUTES
December 15, 2015
4:15 PM
Library Conference Room, S73 W16663
JANESVILLE RD
CALL TO ORDER
President Boschert called the meeting to order at 4:17pm.
PLEDGE OF ALLEGIANCE
ROLL CALL
Present were Trustees Boschert, Konkel, and Library Director Loeffel. Trustee Tomaszewski
arrived late.
STATEMENT OF PUBLIC NOTICE
Director Loeffel stated that the meeting was noticed in accordance with the open meeting law.
PUBLIC COMMENT
None
APPROVAL OF MINUTES from November 17, 2015.
Trustee Boschert made a motion to defer the APPROVAL OF MINUTES from
November 17, 2015.
Trustee Tomaszewski arrived at 4:21pm.
CHAIRPERSON’S REPORT
NEW BUSINESS
Strategic Planning and Community Survey Review
Committee members had a discussion with Bruce Smith of WiLS via telephone.
COMMUNICATIONS AND MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
ADJOURNMENT
Trustee Boschert made a motion to adjourn at 4:58pm, Trustee Tomaszewski
seconded.
Motion Passed 3 in favor.
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INTRODUCTION
STRATEGIC STATEMENTS
STRATEGIC NARRATIVE
STRATEGIC INITIATIVE - FACILITY
STRATEGIC INITIATIVE - SERVICES
STRATEGIC INITIATIVE - COMMUNICATION & OUTREACH
COMMUNICATION & ASSESSMENT
Table of Contents
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With community as its overarching focus, the Muskego Public Library adopted this Strategic Plan to guide
the Library through its next four years. The plan refocuses Library energies and resources in order to meet
community needs and desires.
The Muskego Public Library Board created a sub-committee called the Strategic Planning Committee to
collaborate with the Library Director and Library staff on this Strategic Plan. The Library Board hired WiLS,
a non-profit organization known for assisting libraries with their strategic planning, to aid in creating this
plan. To achieve our goal, Library staff, the Strategic Planning Committee, and WiLS staff gathered and
assessed data from a variety of sources to determine the Library’s current needs and future direction.
Collected and reviewed comparable data utilizing library usage statistics and annual report
data
Reviewed and assessed the value of current Muskego Public Library services and resources
Gathered input from a community-wide survey garnering 851 responses
Held a half-day plan development meeting with the Strategic Planning Committee, Library staff,
and representatives from the Friends of the Muskego Public Library
Information gathering resulted in a sharp focus on needs, culminating in the selection of three strategic
initiatives, each accompanied by supporting goals.
Introduction
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Such plans can not become reality without the dedication of many individuals committed
to providing excellent library service to our community. The Library Board of Trustees
wishes to thank everyone who contributed to this process.
LIBRARY BOARD STRATEGIC PLANNING COMMITTEE
Joseph Boschert
Gail Miles Konkel
Terrance Tomaszewski
LIBRARY BOARD
Joseph Boschert, President
Tina Schaefer, Vice-President
Aaron Robertson, Treasurer
Alderman Robert Wolfe, Common Council Representative
Linda O’Bryan, Muskego-Norway School District Representative
Christopher Buckmaster
Gail Miles Konkel
Kyle Stuart
Terrance Tomaszewski
FRIENDS OF THE MUSKEGO PUBLIC LIBRARY
Susan Wilk
LIBRARY STAFF
Pete Loeffel, Library Directory
Elke Saylor, Head of Public Services
Linda Brown, Circulation Supervisor
Paula House, Administrative Services Librarian
Samantha Stark, Adult Librarian
Amanda Hyland, Teen and Marketing Librarian
Abby Bussen, Children’s Librarian
WiLS
Stef Morrill, Director
Bruce Smith, Community Liaison/Service Dr
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Library Mission Statement
Ideas. Information. Community.
Library Vision
The Muskego Public Library strives to be the community focal point for idea exchange, information access,
and community gathering. The Library’s collaborative team commits itself to ensuring the availability of
superior materials, services, and staff expertise.
Library Commitments & Values
We believe these values will drive our culture, priorities, and community-focused decisions.
Service to community – We function to serve the needs of a strong and diverse community.
Accessibility – Our materials and services are open and available to a diverse population.
Positive user experience – We strive for patron enrichment through library’s materials and
services.
Continuous improvement – We never stop looking for ways to innovate and adapt how the
library delivers services to the community.
Forward thinking – We anticipate our patrons’ current and future needs.
Strategic Statements
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Strategic Narrative
What is the Muskego Public Library’s role in the community?
Libraries increasingly function as community destinations, while continuing to provide access to materials
in a variety of formats as well as programs and services for all ages. The Muskego Public Library plays a
vital community role and will continue to do so in the future. The results of the strategic planning process
led to the identification of three key areas for the Library to focus on over the life of the strategic plan to
enhance our role in the community.
The Library needs to be inviting and accommodating to patrons of all ages by providing a variety of spaces
for quiet reading and studying, for meetings and group work, and for engaging programming. Public
service desks and staff work areas need to be functional, accessible, and equipped with the technology
necessary to serve the public effectively. One of the cornerstones of an excellent library continues to be a
well-trained, passionate staff, and the Library remains committed to staff development. The Library needs
to be a center for early literacy, and an engaging place for our children. The Library needs to provide a
relevant collection in a variety of formats to meet the needs of the community. The Library strives to
ensure the community retains broad awareness of all Library offerings, and collaborates with other
organizations to meet community ideals. As a community stakeholder itself, the Library has been and
always will be a good steward of its resources, and will seek to maximize funding opportunities. To best
serve our community, we must know what our patrons want, adapt accordingly, and inform stakeholders
of all of our activities in this direction.
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We strive to ensure our facilities are welcoming, comfortable and accessible. We adapt the physical space
to meet the changing needs of our community and the Library’s evolving role within the framework of our
mission, vision, and resources.
GOALS
Update the library facility to increase patron comfort and functionality, encouraging increased
usage of all Library areas, both inside and outside the perimeter of our building.
Make physical and technological improvements to enhance growth potential for new and
existing services and programs, increasing usage, and attendance as well as improving the
patron experience.
Update the Children’s and Young Adult areas to create more inviting and distinct spaces for
youth and families, while increasing interactive programming and learning opportunities.
Update staff work areas and service desks to improve ergonomics and efficiency while
facilitating streamlined patron and staff interactions.
Strategic Initiative - Facility
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We focus on providing lifelong learning opportunities and resources with exceptional customer service.
We provide an excellent collection in a variety of formats. We continue to create superior educational and
recreational programming, incorporating the technology required due to ever -changing community needs.
GOALS
Place a strong focus on programs and resources for children, especially related to early
literacy, while concurrently expanding interactive learning opportunities through technology.
Provide engaging services and programming to attract young adults. Enhance Library potential
as a study and collaborative learning center for teens.
Develop innovative and appealing programming plus enhance existing services for a wide range
of adults.
Develop the professional and general staff by providing access to high-quality professional
development and continuing education opportunities.
Engage well-trained staff to grow and maintain a balanced and relevant collection in a variety
of formats. An ever-evolving collection serves to educate, enrich, and entertain patrons of all
ages. We consistently explore engaging new formats and circulation models to interest the
public we serve.
Strategic Initiative - Services
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We communicate with the community so stakeholders are actively aware of and engaged in all the Library
has to offer. We engage community organizations so they recognize the Library as a vital resource and
valuable partner. We ensure stakeholders view their Library as a community hub and wise investment.
GOALS
Maintain and regularly review our marketing plan designed to increase awareness and
communication regarding Library resources, services, programs, and opportunities.
Collaborate and build partnerships with schools, non-profits, businesses, organizations, and
community groups to expand service capacities and increase engagement with the Library.
Increase library advocacy and secure funding resources to maintain desired service levels.
Strategic Initiative -
Communication and Outreach
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The Strategic Plan will be complemented by annual action plans. We will conduct an annual plan
assessment to review service goals and determine if any adjustments need to be made to identified plan
initiatives based on changing conditions or new challenges and opportunities. For this purpose, the
Strategic Planning Committee will reconvene in Spring, in advance of the Library beginning its annual
budget planning process.
The Committee will propose targeted objectives for the following year’s action plan allowing the Library
Board to plan accordingly during the budget process.
In Fall, the Director and Library staff will develop a detailed action plan to be reviewed by the Strategic
Planning Committee with strategies and costs needed to implement plan initiatives and goal -related
activities. Initiatives and activities will be prioritized, factoring in available resources and capacities.
As part of the action plan review, the Director and Library staff will determine needed resources, establish
timelines, and identify benchmarks and measurements to monitor the impact on the Library’s metrics for
different plan components.
The Director will communicate progress to the Library Board three times per year to update its members
on the current action plan. Verbal updates will be given at the May and September Board meetings, and an
annual written summary will be presented at the December Board meeting.
Communication and Assessment
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S73W16663 Janesville Road, Muskego WI 53150
www.cityofmuskego.org
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