Community Development Authority Packet - 10/20/2015
CITY OF MUSKEGO
COMMUNITY DEVELOPMENT AUTHORITY
AGENDA
October 20, 2015
6:00 PM
Aldermen’s Room – Upper Level of City Hall,
W182 S8200 Racine Avenue
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL
STATEMENT OF PUBLIC NOTICE
APPROVAL OF THE MINUTES OF JULY 21, 2015
PUBLIC INPUT
NEW BUSINESS
1. Commercial Building & Site Grant Request: Muskego Auto Body (W180 S7767 Pioneer
Drive)
2. Commercial Building & Site Grant Request: Lincoln Pointe Center (S63 W13694
Janesville Road)
3. Business Recruitment Rewards Program Continuation Discussion
ONGOING BUSINESS
1. Tess Corners Redevelopment District (#1) Implementation
2. Downtown Redevelopment District (#2) Implementation
3. Muskego Business Park Redevelopment District (#3) Implementation
4. Mill Valley Redevelopment District (#4) Implementation
5. Marketing Plan Implementation
MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
1. Redevelopment District Developments disc. & Other Miscellaneous Information Updates
2. Next Meeting Date
ADJOURNMENT
NOTICE
IT IS POSSIBLE THAT MEMBERS OF AND POSSIBLY A QUORUM OF MEMBERS OF OTHER GOVERNMENTAL BODIES OF
THE MUNICIPALITY MAY BE IN ATTENDANCE AT THE ABOVE-STATED MEETING TO GATHER INFORMATION; NO ACTION
WILL BE TAKEN BY ANY GOVERNMENTAL BODY AT THE ABOVE-STATED MEETING OTHER THAN THE GOVERNMENTAL
BODY SPECIFICALLY REFERRED TO ABOVE IN THIS NOTICE.
ALSO, UPON REASONABLE NOTICE, EFFORTS WILL BE MADE TO ACCOMMODATE THE NEEDS OF DISABLED
INDIVIDUALS THROUGH APPROPRIATE AIDS AND SERVICES. FOR ADDITIONAL INFORMATION OR TO REQUEST THIS
SERVICE, CONTACT MUSKEGO COMMUNITY DEVELOPMENT DEPARTMENT, (262) 679-4136.
Unapproved
CITY OF MUSKEGO
COMMUNITY DEVELOPMENT AUTHORITY
MINUTES
July 21, 2015
7:30 AM
City Hall, W182 S8200 Racine Avenue
CALL TO ORDER
Chairman Bob LeClaire called the meeting to order at 7:30 AM.
PLEDGE OF ALLEGIANCE
Those present recited the Pledge of Allegiance.
ROLL CALL
Present: Bob LeClaire, Dave Stevens, Lana Arrowood, Bonnie Johnson, Ald. Kubacki, and
Director Jeff Muenkel.
Absent: Barb Schroeder and Ald. Kapusta
STATEMENT OF PUBLIC NOTICE
The meeting was noticed in accordance with the open meeting laws.
APPROVAL OF THE MINUTES OF MAY 19, 2015
Lana Arrowood made a motion to approve the minutes of May 19, 2015. Bonnie
Johnson seconded.
Motion Passed 5 in favor.
PUBLIC INPUT
NEW BUSINESS
TID 8 Grant Request: Muskego Beer & Liquor (S75 W17308 Janesville Road)
Alderman Kubacki made a motion to approve TID 8 Grant Request for Muskego Beer
& Liquor (S75 W17308 Janesville Road) in the amount of $25,000. Dave Stevens
seconded.
Motion Passed 5 in favor.
Business Recruitment Rewards Program Grant
Lana Arrowood made a motion to approve Business Recruitment Rewards Program
Grant for Matt Quest of Capital Commercial in the amount of $3,000. Bonnie Johnson
seconded.
Motion Passed 5 in favor.
Discussion on future of Incentive Programs offered by the City of Muskego
ONGOING BUSINESS
Tess Corners Redevelopment District (#1) Implementation
Downtown Redevelopment District (#2) Implementation
Muskego Business Park Redevelopment District (#3) Implementation
Mill Valley Redevelopment District (#4) Implementation
Marketing Plan Implementation
MISCELLANEOUS BUSINESS AS AUTHORIZED BY LAW
Redevelopment District Developments Disc. & Other Miscellaneous Information Updates
Next Meeting Date
ADJOURNMENT
Alderman Kubacki made a motion to adjourn at 8:12 AM. Lana Arrowood seconded.
Motion Passed 5 in favor.
Respectfully submitted,
Kellie McMullen,
Recording Secretary
NEW BUSINESS ITEM #1:
Commercial Building & Site Grant Request: Muskego Auto Body (W180 S7767 Pioneer Drive)
STAFF DISCUSSION
Enclosed, please find an application for the Commercial Building &
Site Grant Program. The applicant is Mr. John Socha who owns the
structure and property that houses Muskego Auto Body located at
W180 S7767 Pioneer Drive. Mr. Socha requests a matching grant of
$1,700 for his $3,400 worth of improvements. The improvements
consist of power washing, tuck-pointing, and painting the front façade
of the Muskego Auto Body structure. An application and invoice for
work can be found in the supplement attached.
The grant program is specifically setup to go towards the purposes
below:
The purpose of the Commercial Building & Site Grant Program is to
provide matching grants to existing commercial buildings and sites for
preservation and restoration. Further, the program is instituted to encourage urban design excellence, integrate urban
design and preservation of Muskego’s heritage into the process of downtown redevelopment, and enhance the
character of the downtown area. Grant resources should produce visible changes to commercial buildings and
commercial sites. Since funding sources are limited, priority will be given to projects demonstrating the most substantial
impact on building and neighborhood aesthetics.
Since the property is in a Redevelopment District and due to completing aesthetic improvements, staff believes that the
submittal meets the purposes set forth in the adopted grant program and does provide for a more pleasant front facade
along Pioneer Drive. It is important to note that Mr.Socha has completed most of the work which is allowed by the grant
program. The picture herein shows the building at near completion at this time. We have been encouraging
improvements along Pioneer Drive in particular and recently approved the grant for various improvements to the Marx
Pioneer Inn across the street.
NEW BUSINESS ITEM #2:
Commercial Building & Site Grant Request: Lakepoint Church (S63 W13694 Janesville
Road/Lincoln Pointe Center)
STAFF DISCUSSION
Enclosed, please find an application for the Commercial Building & Site Grant Program. The applicant is Lakepoint
Church who recently purchased half of the Lincoln Pointe Center property and retail structure located at S63 W13694
Janesville Road. Brian Hofmeister of Lakepoint Church requests a grant of $15,000 for their $133,358.68 worth of
commercial improvements. The improvements consist of many redevelopment efforts for this aging site/structure and
are detailed below. A full submittal with descriptions and cost proposals can be found in the supplement attached.
The grant program is specifically setup to go towards the purposes below:
The purpose of the Commercial Building & Site Grant Program is to provide matching grants to existing commercial
buildings and sites for preservation and restoration. Further, the program is instituted to encourage urban design
excellence, integrate urban design and preservation of Muskego’s heritage into the process of downtown
redevelopment, and enhance the character of the downtown area. Grant resources should produce visible changes to
commercial buildings and commercial sites. Since funding sources are limited, priority will be given to projects
demonstrating the most substantial impact on building and neighborhood aesthetics.
Since the property is in a Redevelopment District and due to completing aesthetic improvements, staff believes that the
submittal meets the purposes set forth in the adopted grant program. The request is for more than the $3,000
maximum though that is in the City’s adopted program. The program does however allow more than $3,000 per the
following text:
NOTE: While the grant amount stated above has a maximum of $3,000 allowed, actual amounts approved
are subject to change by the approval of the CDA and Common Council on a case-by-case basis. Examples of
allowing more than the stated maximum amount may include projects that demonstrate a benefit to the
community and the surrounding area, projects that may set the tone for an area, projects that may be a
catalyst for other redevelopments/developments in the area, and/or projects providing a considerable
percentage match above the needed minimum of 50%.
It will be up to the CDA if the project meets the requirement above to allow more than the $3,000 maximum. Staff
believes that due to the considerable redevelopment efforts to both the lot and entire 70,000 SF structure, that the
increased grant more than meets the requirements while providing for well above the 50% requirement.
It is important to note that the adopted grant program does not allow monies for churches but only commercial
properties. While Lakepoint Church now owns the property they are only applying for the grant in relation to the
commercial portions of the property that they will own and lease. Lakepoint only is utilizing 20,000 SF, but will own
approximately 40,000 SF of the overall 70,000 SF Lincoln Pointe Center structure on the property. The rest of the
structure is owned by a private entity and 30% of some of the attached bills will be assumed by this private entity.
Lakepoint will be a commercially taxed entity on the portions outside the 20,000 SF they will utilize as a church. Staff
has ensured in the grant money calculations below that they reflect factoring out Lakepoint Churches direct associated
costs and that they only apply to the commercial uses costs on the property that Lakeland will assume:
The monument sign for the retail center is being redeveloped. The sign is to be fully painted and the retail
center will now be known as the Lakepoint Center. A full color electronic readerboard will be added to the
monument sign and will be used for various messages relating to the tenants of the retail center. The
invoice (SignEffectz) costs attributed to the overall retail center are highlighted attached and account for an
approximate cost of $23,486.68.
The entire frontage of the Lincoln Center will be seal coated with some areas repaired (see map attached to
invoice). The invoice shows a total cost of $28,406 for this work. The City will attribute $9,942.10 towards
these applied grant costs (factored out 30% for the other private entities costs off the top and another 50%
off that amount to remove Lakepoint Churches direct associated costs).
The entire sides and rear of the Lincoln Center will be fully re-asphalted (see map attached to invoice). The
invoice shows a total cost of $197,900 for this work. The City will attribute $69,265 towards these applied
grant costs (factored out 30% for the other private entities costs off the top and another 50% off that amount
to remove Lakepoint Churches direct associated costs).
The whole structure is to be re-painted a new earth tone color and remove the grey existing color. Colors
should match the color scheme as part of Lakepoint Churches new façade they are completing (see
rendering attached). The invoice shows a total cost of $24,900 for this work. The City will attribute $12,201
towards these applied grant costs (factored out 30% for the other private entities costs off the top and
another 30% off that amount to remove Lakepoint Churches direct associated costs (30% in this case since
the Lakepoint Church façade is about a 30%/70% split in square footage of facades).
Overall, staff recommends approval of the grant in amount of $15,000 as the proposed improvements will create an
aesthetic resurgence for a large retail center that has struggled in the past. Further this property and associated
structure is a gateway to the Muskego community and the proposed improvements will be benefiting seven (7)
commercial businesses and their employees in the community.
Lakepoint Church info@lakepointmuskego.org
PO Box 22 (262) 465-4090
Muskego, WI 53150 www.LakepointMuskego.org
September 22, 2015
City of Muskego
W182 S8200 Racine Ave
PO Box 740
Muskego, WI 53150
To Whom It May Concern:
Lakepoint Church is requesting a grant to improve the property owned by the
church on Janesville Rd. The property is within the target area that the grant
intends to provide assistance. Lakepoint’s property is located within
Redevelopment District No. 1. The reason for the request is to assist with the
rehabilitation of the existing commercial building.
Lakepoint Church is seeking the approval of this grant and loan to help with the
repainting of the building, parking lot repairs and paving, and pylon refresh. These
funds will only be used to offset the non-church related portion of the property, that
is owned by the church. Over 40,000 SQ FT of commercial property (non-church)
will benefit from these rehabilitation projects, and improve no less than seven
businesses.
This request is an amount greater than the standard $3000 grant. The reason for
this is because the scoop of these projects will dramatically improve the visual
appeal of this property. Lakepoint is also matching funds well above the 50%
requirement stated in the grant requirements. The costs associated with these
projects are provided for your review.
Thank you for your consideration,
Brian Hofmeister
Page 2 of 2
I HEREBY CERTIFY THAT I HAVE READ AND FULLY UNDERSTAND THE GRANT PROCEDURES AND
FAILURE TO COMPLY WITH CITY REQUIREMENTS MAY RESULT IN THIS APPLICATION BEING
WITHHELD FROM CONSIDERATION.
For Planning Department Use Only
Submittal Date:Staff Signature:
Signature of the Property Owner:
Date:Date:
Signature of the Applicant (working as "Agent" for the owner):
Print Name:Print Name:
If this form has been filled out electronically, please click on the "Print Application" button on
the top of page 1 or to the right of this text.
Once the application is printed/filled out it can be submitted to the Planning Division along
with any applicable information required for your submittal. Please see the attached sheet
to ensure that the proper supporting documents are submitted along with this completed
form.
Council Approval Date:Amount Awarded:
Date Project Completed:Date Funds Distributed:
Brief Project
Description:
Required Attachments to this Application:
Cost breakdown of the project with this application that is broken down by category (design, materials, labor, etc.).
Copies of bids or written cost estimates from contractors.
Scale drawing showing alterations, colors, changes or improvements being proposed.
Copy of a recent photo showing current condition of the building.
NEW BUSINESS ITEM #3:
Business Recruitment Rewards Program Continuation Discussion
STAFF DISCUSSION
A couple years ago the CDA and Common Council adopted the Business Recruitment Rewards Program. The program
was adopted under the following guidelines and processes detailed below. When the program was adopted the CDA
stated that we would relook at the program two (2) years later to determine if the program should continue.
To date the City of Muskego has had four (4) applications made as part of the program with one (1) officially coming to
fruition for a payment (Spectrum Resources 2015). There is one pending application at this time.
Staff believes that as long as the Council continues to allow the funding source for this program (TIF Residual Fund)
that we should continue to allow it. The program definitely generates discussion and we know that the program sets
Muskego apart from neighboring communities in pursuit of economic development.
Guidelines
Muskego believes that not all business leads materialize from City Hall. Many business discussions take place in backyards,
family events, and everywhere in day to day life that may lead to dialogues about “why not Muskego?” Seeing this, the
Business Recruitment Rewards program provides an opportunity to become actively engaged in Muskego’s economic growth
and development. The city sets forth this Business Recruitment Program to motivate the everyday citizen to recommend
Muskego for that next location of an entrepreneur’s business. In doing so, compensation as outlined below may be approved
for the individual that brings that new business, along with new employees, to the Muskego community.
Nomination Process
Participants who wish to nominate businesses for possible recruitment should submit information on the designated
application form attached. Prospective nominations should be made to the City’s Community Development Department as
early as possible so that appropriate contacts can be made to verify if the companies meet criteria of the Rewards program.
Rewards and Criteria
The City believes compensation must be sufficient to act as an incentive for citizens to recommend prospective businesses.
The Rewards therefore will be granted as follows:
$2,000 for a business prospect that employs three (3) to fifty (50) employees, or invests $350,000-$700,000 in capital
equipment or real and personal property.
$4,000 for a business prospect that employs fifty-one (51)+ employees, or invests $750,000+ in capital equipment and
real or personal property
***Bonus of $1,000 for bringing a business that owns and builds a new structure in the community.
NOTE: Final reward amounts and variations on award amounts may need clarification based on the merits on how a
business meets the above criteria. Final awards determinations are strictly under the recommendation of the Community
Development Authority with approval of the Common Council.
Qualified Employment Criteria
Employment levels will be based on the equivalency of full-time employees who work an average of forty (40) hours per week
on a year-round basis. Seasonal employees will not count towards the employment criteria of the rewards program.
The calculation of part-time employees for program purposes will be based on the number of hours they work each week,
and whether or not two or more such employees equal the work of one full-time person.
For example, two part-time employees who work year-round and who each put in twenty (20) hours of work per week will be
counted as one full-time employee. Three part-time employees, each employed ten (10) hours of work per week, will not be
considered as the equivalent of a full-time employee.
ONG
Tess
STAF
-Rea
past
made
gettin
owne
signs
with
right
Fires
past
time.
more
Staff
Histo
prope
inters
comm
autho
profe
per b
GOING BU
s Corners
FF DISCUSS
al estate sign
on having s
e for various
ng redevelop
ers the city w
s that would d
notations tha
development
stone propert
sign was qu
Staff is look
e than $300 e
would like to
oric Tess C
erties just w
section. Bot
mercial or mix
orize up to t
essional servi
below as well
SINESS IT
Redevelop
SION
discussion:
some of our
properties th
ped. In coop
would pay for
denote the as
at grants/loans
t. The city las
ty years bac
ite large (4’x
king at a 3’x4
ach.
o try this on a
orners area
west of the
th of these p
xed use. Staff
two signs ($
ces budget. N
if the CDA de
TEM #1:
pment Dist
We have dis
r own real e
hat have been
peration with
and erect ne
spects of the p
s could be av
st did this with
ck (example
x5.5’) and cos
’ sign which
trial basis by
. There are
Tess Corn
properties can
ff would look f
$600) to com
NOTE: A trial
esires.
trict (#1) Im
scussed in th
estate signag
n struggling i
the propert
ew real estat
property alon
vailable for th
h the Muskeg
herein). Thi
st $375 at th
would cost n
starting in th
e two vacan
ners/Janesvill
n be used fo
for the CDA t
me out of ou
area for such
mplementa
e
e
n
ty
te
g
e
o
s
e
o
e
nt
e
or
to
ur
h signage cou
ation
uld be considdered in Redeevelopment DDistrict #2 as
ONGOING BUSINESS ITEM #2:
Downtown Redevelopment District (#2) Implementation
STAFF DISCUSSION
Old Shell Gas Station Frontage Beautification Efforts: REMOVED.
Real Estate Signage Discussion: There are a few properties along Janesville that may benefit from a new larger real
estate sign as well. It would be up to the CDA if we would like to apply this concept to any of the Janesville Road
properties as well or use the Tess Corners area as a test pilot. A couple of key Janesville Road Redevelopment District
properties staff would suggest are the following:
Vacant property on the NW corner of Bay Lane/Janesville. Across from new DeWinter Eye Care Gateway
building.
Vacant property on the SE corner of Pioneer/Janesville (West of Johnny’s Petroleum). Gateway to Pioneer
Drive.
Many of our approved redevelopments occurring right now (Westwood Centre and Muskego Liquor)
Former Parkland Mall Tax Incremental District (TID)
Pioneer Drive Property: City Council has approved moving forward on Public Works building/property expansion. This
will open up the opportunity to consider off-loading the old Parks Maintenance garage and property along Pioneer Drive.
We will look to get Council approval to have the CDA lead that process and complete and RFP for new development
there according to the Redevelopment Plan desires.
ONGOING BUSINESS ITEM #3:
Muskego Business Park Redevelopment District (#3) Implementation
STAFF DISCUSSION
-4Front is expanding 15,000 SF and possibly looking to add more than 70,000 SF in coming year
-Still following up on business retention surveys
-City Council has approved moving forward on Public Works building/property expansion.
ONGOING BUSINESS ITEM #4:
Mill Valley Redevelopment District (#4) Implementation
STAFF DISCUSSION
No movement is taking place with the quarry in New Berlin, thus there are no updates at this time from Muskego’s side.
ONGOING BUSINESS ITEM #5:
Marketing Plan Implementation
STAFF DISCUSSION
-Mayor and Jeff have continued to meet with a couple businesses interested in our Moorland corridor and we continue
to leverage our TIF there per the Marketing Plan. Hopeful about one in particular by the end of the year.
-Made some update modifications to our economic development app
that continues to receive many positive comments. A one stop shop for
economic development information. Don’t forget about this asset that
can be found under “Departments”-“Economic Development”-“Interactive
Econ Dev Tool”.
Ongoing: Many discussions with new businesses looking to make
Muskego a home. Some within a TIF District (Sendik’s) and others
simply looking for downtown space. Could have a Council discussion on
incentives for one particular new business soon.
MISC. BUSINESS ITEM #1:
Redevelopment District Development & Other Miscellaneous Information Updates
-Former Parkland Mall Tax Incremental District Update
MISC. BUSINESS ITEM #2:
Next Meeting Date
Tuesday December 22nd at 6 pm. More than likely an earlier date will occur to start the Former Parkland Mall Tax
Incremental District discussions.
Approximate CDA Budgets
2011 Budget Existing
Supplies and Expenses $500
Professional Services $3000
Attorney $5000
Property Sale Balance $91,000
Existing
RLF Fund Balance: ~$230,000
Existing
RD #3 Balance: $52,248.03
TIF Residual Balance: ~$634,000
TIF 8 Balance: ~$276,000